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Articles by Microsoft Advertising
Microsoft tightens AI ad rules, demands greater transparency around synthetic content
Microsoft Advertising is placing greater emphasis on transparency as artificial intelligence becomes increasingly embedded in the way brands create advertising content, with advertisers now expected to disclose certain AI generated or AI altered material used in their campaigns.
5 Ways to Unlock Creativity and Efficiency With Generative AI
Generative AI is transforming marketing and advertising. With generative AI, advertisers can unlock productivity, unleash creativity, and uncover insights—ultimately up-leveling performance. You can iterate on complex creative campaigns, discover audience insights to increase engagement, and manage day-to-day work and repetitive tasks more effectively. The true power of AI comes from its ability to serve as your companion—blending human ingenuity and machine insights.
How to Leverage “Near Me” Searches for Local SEO
It’s no secret that “near me” searches have grown exponentially in popularity over the past several years, becoming a staple of local search engine optimization (SEO). Think with Google reports that the past two years have seen 150% larger growth in searches for local places that include a “near me” qualifier vs. those without, and global searches for “open now near me” have grown by over 400% since last year. With this boom in search volume came a concurrent boom in keyword targeting.
5 Conversations About AI to Have at Cannes
The last time I attended the Cannes Lions International Festival of Creativity was about nine years ago. So, this year, I’m looking forward to taking a breath to learn from some of the best minds in our industry. Approaching this year’s festival, have you stopped to think of how far the industry has come? In 2023, at the Microsoft Beach House (imagined and designed with generative AI) there were conversations about the huge fundamental shift of AI and how it is altering how people live their lives.
3 Ways Marketers Can Accelerate Their Creativity With Generative AI
It can be incredibly challenging to engage people today with the abundance of content vying for their attention and their expectations of speed, timeliness and personalization. Consumers are increasingly turning to technology like generative AI for convenience and quick decision-making, as evidenced by Microsoft Advertising’s findings of accelerated purchase journeys and increased clickthrough rates.
Unlocking the power and potential of generative AI for advertisers and publishers
Over the last year, we’ve seen how Microsoft Copilot is transforming how people interact with the web. It’s influencing behavioral shifts that are reshaping how businesses of all sizes connect with their audiences. People are making purchase decisions faster, reducing the journey from nearly 30 days to just over 20 when using Microsoft Copilot.
Upgrading native campaigns to enhanced CPC
At Microsoft Advertising, we’re always pushing the boundaries to help you achieve more with less. Our latest product updates harness cutting-edge technology to revolutionize the way you work. From Generative AI transforming search and advertising, to the global availability of Performance Max campaigns, we’re empowering you to work smarter, not harder. To continue our mission, we’re making updates to the bidding options available for native ads in the Microsoft Advertising Platform.
Max conversion value for search and other updates for April
Welcome to another edition of the Microsoft Advertising product roundup. At Microsoft Advertising, we’re committed to building the Microsoft Advertising platform with clients at the center. It’s not about what we want to build, it’s about what we think will make your jobs easier—and what you’re saying is essential to your success. For this month’s roundup, we’ll share our product releases that help advertisers drive more results and reach more customers with less effort.
Inclusive prompt engineering
As an advertising professional with an enormous list of to-do’s and aggressive performance goals to hit, making sense of what AI prompt engineering can do for your advertising efforts should be near the top of your list.
2023 MSA Partner Awards Asia Pacific winners
We’re thrilled to announce the 8th annual Microsoft Advertising Partner Awards winners! The Microsoft Advertising Partner Awards honour our partners who have gone above and beyond to uncover hidden opportunities, innovative strategies, and fresh perspectives that have led to transformative change for their clients and the industry. These Elite and Select tier partners truly embody the spirit of this year’s theme – transformation.
Enhanced conversions and other updates for February
Welcome to the February edition of our monthly roundup blog. Today we’re featuring some updates on how we’re helping advertisers reach more valuable audiences across Microsoft’s network and drive performance goals with less effort. We’re also providing an update on a recent announcement on Hotel Centre subaccounts.
Seasonal Spotlights: Valentine’s Day
Welcome to our ‘Seasonal Spotlights’ series, where we explore the potential of seasonal moments for your (search) advertising campaigns. In this edition, we’ll focus on Valentine’s Day. You’ll learn about the popularity of Valentine’s Day in various markets, the best time to target consumers who are planning to spend money, and how to do so effectively with Microsoft Advertising. Valentine’s Day in Europe and North America Let’s start with some trivia.
Boost your creativity and productivity with Retail Media Creative Studio powered by generative AI
Retail media is a fast-growing industry that is expected to reach $100 billion in the next five years and will account for over 25% of total digital media spend by 2026, according to BCG. Microsoft Retail Media is at the forefront of this sector, offering the most complete omnichannel retail media solution in the advertising market, and is now using generative AI to create new opportunities for retailers, advertisers, and consumers.
Upcoming changes to Hotel Centre subaccounts
Happy new year 2024 from Microsoft Advertising! We hope your year has gotten off to a wonderful start. For this January product roundup, we’re focusing on one upcoming update to share—an exciting new way to run your Lodging campaigns from Microsoft Advertising. More product updates will be shared in future monthly blog posts, which will be posted on the first Tuesday of every month in 2024.
How Microsoft is innovating in video advertising
By 2024, 68% of the US will be streaming their favourite shows on Netflix, Roku, and more. Consumers are captivated by the stories, characters, and moments on video and Connected TV (CTV)—from documentaries to binge-watchable series. The drama everyone’s talking about. The comedy that makes everyone laugh. Or the game that keeps everyone glued to the finish line. What’s more, in the US, 90% of Gen Z now use two screens simultaneously, combining internet and TV.
New bid strategies for Audience ads
Welcome back to another edition of the Microsoft Advertising product roundup. This past month we had announcements about our Microsoft Audiences in Invest, as well as recapped an exciting first year of Netflix ads, as their exclusive technology and sales partner. But that’s never the whole picture of all that’s happening in Microsoft Advertising.
Advertise on Microsoft premium properties
Streamlined access to Microsoft Start, Microsoft Outlook, Microsoft Casual Games, and Microsoft 365 across formats and markets When you advertise on Microsoft you can reach over one billion people—including millions you’re not reaching anywhere else. Engage with consumers while they’re browsing, creating, tabulating, or playing on Microsoft apps and websites. With the diverse content and tremendous consumer base of Microsoft, imagine the ways you can evolve your ad strategy forward.
Your ultimate advertising playbook for Holiday 2023
Create holiday ad campaigns that convert with Microsoft Advertising’s insights and tips At this very moment, your consumer is scrolling for holiday gifts, searching for something special. The gift Mom will love. The gratitude a partner will feel. And, as brands across the globe prepare campaigns to reach festive season shoppers, ad teams face many questions, including: What are the highest converting months? Online or in-store—where to dedicate our ad dollars?
Transforming Search and Advertising with Generative AI blog
Earlier this year, we began the incredible journey of reinventing search with the launch of the new AI-powered Bing, your copilot for the web. We have defined a new way to search and find answers – and with more than one billion chats, we have forever changed the way people find information online. This new way of engaging with search is resonating with consumers around the globe, particularly younger searchers.
Audiences in Editor and other product updates
Welcome to another edition of the Microsoft Advertising product roundup! We’re now past the Labour Day holiday in the US and are now looking towards the fall season. This past month, the key announcements have been our expansion of customer support in new markets, as well as important updates related to advertiser identity verification. Beginning next month, we’ll start including key product updates from Microsoft Invest and Microsoft Retail Media.
Introducing new website insights for UET Tag
Page 1 of results 3-minute read This is an update from a previous blog as our plans changed. The original plan was to automatically roll this feature out to advertisers using UET starting on Monday 17 July, 2023, (with options to opt-out if desired). Given that we want to gather more user feedback, we’ll first pilot this directly in Microsoft Advertising online as a beta for advertisers to manually self opt-in.
Introducing Performance Max
Microsoft Advertising is committed to helping our clients leverage artificial intelligence (AI) in market-leading ways that save you time and build your business more effectively. As consumer journeys become even more dynamic and personalized, marketers will require more sophistication in our platform. This is why we’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation.
Predictive Targeting and other updates
Welcome to the July edition of the Microsoft Advertising product roundup. We’re now in the second half of 2023 and have covered a lot of great updates since our last post: A peek at Microsoft Store Ads from Build 2023, a case study on Monetize Ad Server, and some new policy changes and insights. Last but certainly not least, you may have also seen more on the unification of our offer under the Microsoft Brand, and about our commitment to innovation driving us to continually evolve our technology.
Women’s World Cup insights for your ads
Page 1 of results 2-minute read The Women’s World Cup is quickly approaching, and consumers are eager to support their favourite teams. The event is set to take place starting 20 July 2023, in Australia and New Zealand, making it the first women’s tournament ever to take place in two countries. The event will likely be a huge success and provide a valuable opportunity for Retail brands to reach younger audiences, according to a recent study produced by Footballco and Indivisa.
New web insights and other product updates for June
3-minute read Welcome everyone to the June product roundup for Microsoft Advertising! With summer in the Northern Hemisphere in full swing, there’s no better time to get up to speed on the latest and greatest in the Microsoft Advertising platform. In the last month, we’ve shared some key Roku insights for verticals, tips for marketing in economic uncertainty, and also a new solution to monetize your AI-powered chat experiences. Let’s dive into the other key product updates.
Making Microsoft Advertising safer with Advertiser Identity Verification
Advertiser Identity Verification (AIV) was announced in June 2022 in an effort to make Microsoft Advertising safer for our advertisers, publishers, and consumers. Since then, we have been hard at work to ensure all advertisers can complete this process whilst also expanding this program to all supported markets. We’re excited to announce that all ads served through Microsoft Advertising will come from verified advertisers starting 1 August, 2023.
Tap into 187 markets with Microsoft Advertising
Picking up where we left off in 2022 2022 was a big year for us expanding our horizons as we launched 130 new markets across the globe. As we continue those efforts, we’re excited to announce the fifth wave of our global expansion, introducing Microsoft Advertising to 23 new markets around the world. These new markets span across Asia Pacific with 14 new markets, the Americas with 3, and Africa with 6. This means that you can now reach 14% more markets with our advertising solutions.
Introducing new website insights for UET Tag
3-minute read Understanding user engagement on your website is important to your business and for measuring the impact of your ad campaigns. To help you better meet your business needs and drive more traffic and conversions, we’re excited to introduce UET Insights, a valuable new feature that will be automatically enabled on a rolling basis starting on 3 July 2023, for your existing UET tags. This feature includes new data collection to provide you with valuable insights and improve ad targeting.
New solution to monetize AI-powered chats
2-minute read Since we launched the all-new AI-powered Bing back in February, we have received strong and positive product feedback as people have engaged in over a half a billion chats, helping Bing exceed 100 million daily active users. While the industry-shifting power of generative AI is indisputable, it’s important to reflect on how its value gets distributed across the entire ecosystem.
It's gifting time: Mother's Day and Father's Day - Microsoft Advertising
3-minute read With May rapidly approaching, it’s time to start thinking of two big holidays this spring. Mother’s Day (14 May) and Father’s Day (18 June) are only about one month apart, and consumers are actively searching for the best gifts for their loved ones. Luckily, we have the top targeting and timing recommendations to help you maximise your reach and performance.
Do more with less in 2023
5-minute read Yes, we all know the outlook for 2023 is a sobering one. [Alexa, play Radiohead]. With fears of recessions looming, the first instinct for brands is to cut spending. But it doesn’t all have to be doom and gloom, and recessions don’t last forever. While cutting spend in the short-term may be tempting, doing so will negatively impact brand equity in the medium and long-term as the economy rebounds.
The new Bing: creating new value for advertisers
Page 1 of results 1-minute read Today’s announcement that the new AI-powered Microsoft Bing and Edge are available in preview is incredibly exciting. Not only for the future of consumers, but for our advertisers. Microsoft’s ability to understand complex queries in greater depth and precision, as well as the rich insight we will gain into user intent through deep conversational engagement, will deliver smarter and more actionable opportunities for advertisers to engage with customers.
Powering up SMEs in the world of digital advertising
By Tina Aird, below, Advertising SMB Lead, UK and Nordics, Microsoft Advertising As the world continues to progress to a digital-first economy, many SMBs have been pushed to develop an online strategy. As we now move forward in a landscape where hybrid work is here to stay, consumers have grown to expect a seamless hybrid shopping experience. SMBs must continue to invest in their digital presence to ensure they are well-positioned in the battleground for limited consumer attention.
How to build trust and loyalty through purpose-driven marketing
Your entire marketing campaign – and indeed, brand – hinges on trust. With pandemic pressures – and economic conditions in flux – it’s been a period of reflection for many. People are crying out for brands to lead – but also to reflect their values. As we approach the new year, marketers who understand this shift are developing clear strategies to accelerate and distinguish their brands and marketing efforts.
When reach, privacy, and ROI all matter, choose Microsoft Advertising
To say it’s been a big year for Microsoft Advertising would be underselling it. Brands are now able to reach 1.4 billion people through its Windows ecosystem, due chiefly to its Search and Audience networks.
The 2022 Microsoft Partner Awards are here!
We’re delighted to announce that nominations are now open for the Microsoft Advertising Partner Awards. The theme for the awards this year is celebrating excellence which reflects the outstanding achievements of our partners over the past year. The Microsoft Advertising Partner Awards will continue to recognize our Elite and Select Partners for the incredible work they’ve done in 2022 across several categories in the Americas, EMEA and APAC.
Import your Performance Max campaigns to Microsoft Advertising
As you continue to evolve your digital advertising to infuse more automation into your strategies, we’re here to support your needs to help maximize your volume and return on investment (ROI) with minimal effort required. To help meet these needs, Microsoft Advertising has launched a solution within the Google Import tool to simplify duplicating your efforts across platforms when using Google Ad’s Performance Max campaigns.
4 digital marketing pain points SMBs face today Original
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. They can imagine ways to actualize this vision.
Meet the new marketing persona who’s not afraid to shop during work hours
Once a strict 9-6 allocation of in-office hours, the definition of ‘workday’ has transformed to laptops on kitchen counters, guest rooms used as makeshift workspaces, and conference calls taken during a walk with the dog. Online, these boundaries have blurred even further. People switch back and forth between employee and consumer modes throughout the day, hopping onto calls, followed by a quick browse through their favourite online stores.
Engage key audiences for the biggest football event
The major sporting event all marketers should care about and prepare for North American summer wasn’t even over this year and there was already media coverage about TV spots for the American football championship game being sold out.
Performance Max Import and more updates - Microsoft Advertising
8-minute read Welcome to another edition of the Microsoft Advertising product roundup! Fall is officially in full swing, and many are celebrating the spooky season now being upon us. At Microsoft Advertising, it’s a busy time for rolling out new releases and enhancements to further empower our customers to reach all the right customers with the right message during this critical holiday period.
Check out our top insights for Halloween 2022
Halloween’s just around the corner, and people are already hitting the stores. In fact, 45% of consumers have said they plan to start their shopping sometime in September. Using last year as an example, we can infer that consumers will spend a little over $100 on Halloween gear. The top three categories for Halloween purchases are: Costumes, candy, and decorations. Microsoft Advertising Insights investigated past search trends on our network to help you plan your advertising budget accordingly.
Brand storytelling meets performance marketing with Multimedia Ads
4-minute read Microsoft has been on a journey to innovate and disrupt web search. Search has become easier and more compelling with our plan to make Bing more visually immersive. How is Microsoft innovating for visual storytelling? We now show a collage of image and video content at the top of the search results page, while our right rail of search results presents information in a fun and beautiful way, incorporating a richer experience into Bing Search, Windows 11, Microsoft Start, and much more.
Pinterest Import and more news for September
4-minute read Summer is quickly coming to a close in the Northern Hemisphere and, in the United States, we’ve just come out of Labour Day weekend. This means many things: It’s back-to-school time, autumn is fast approaching, and the holidays aren’t far away! In gearing up for the upcoming seasons, Microsoft Advertising’s hard at work delivering you more product enhancements to better empower you in your advertising.
Learn about Automotive Ads and August updates
8-minute read Welcome to this month’s edition of the monthly product roundup! We hope many of you have had the opportunity to get some time off to spend with loved ones (or are planning to soon). The Microsoft Advertising blog page was a bit quieter this past month, but the product updates and expansions are plentiful today! Take a look at our lengthy list below of all the benefits coming to the platform.
Responsive Search Ads take center stage - are you prepared?
Responsive Search Ads – RSA for short – are not the new kids on the block. RSAs have been a part of the PPC ecosystem for a few years. That being said, RSAs have been a hot topic in 2022. Why all the hubbub about them now? This summer, the preceding ad type, Expanded Text Ads, is being deprecated. This puts Responsive Search Ads front and center for advertisers as the singular text ad type for search campaigns.
5 steps to build a successful native campaign
5-minute read Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers must get creative as people become more sophisticated in how they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements that are more contextual than the traditional display and banner ads used in the space. Native advertising excels because of its ability to blend with a chosen environment.
Cash back promotions and other updates for July
7-minute read We’re back with another edition of our monthly product roundup. Summer is in full swing (in the Northern Hemisphere), and 2022 is already halfway gone. This past month, we celebrated Pride by writing about three ways to earn LGBTQIA+ customers in your marketing, talked travel in the latest episode of The Download, and announced how we’re making Microsoft Advertising safer with advertiser identity verification.
10 reasons to choose the Microsoft Audience Network
5-minute read The need to forge more direct relationships with publishers, especially with strong first-party data, is driving advertisers to rethink some past objections about the Microsoft Audience Network. With the deprecation of third-party cookies and the new privacy landscape, advertisers need partnerships that offer robust artificial intelligence (AI) solutions powered by first-party data at scale.
Trends for engagement at Microsoft Advertising
5-minute read In the first half of 2022, we saw artificial intelligence (AI) leading the way in enabling ad products to answer consumer behavioural trends. Consumers are looking for and expecting their online experiences to be immersive, visual, and intelligent. Immersive experiences and visual storytelling drive consumer engagement because people expect to be entertained. AI-powered automation leads the way in product development by enriching them with real-time functionality.
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