Eileen Fisher, I love you: Clasp me to the tan shoulder of handsome middle age and swathe me in the most sumptuous of natural fibers. I’ve said things along these lines before as jokes, because it’s a useful category of joke to have when you often wear calf-length sack dresses. But I mean it now as a confession, one I’d like to make in earnest and then examine a little more closely.
If you wanted to choose a celebrity avatar for everything supposedly weird about The Youth, you could do worse than Jaden Smith: a gnomic tweeter, sometime crystal devotee, self-described “Future of Music, Photography, and Filmmaking,” who has little attachment to the gender binary. Earlier this year, the 17-year-old son of Will Smith and Jada Pinkett Smith, brother of Willow, appeared in a Louis Vuitton womenswear campaign.
Picture Joan Didion in or near a Corvette, smoking cigarettes elegantly, drinking bourbon casually, whispering, ruefully, was anyone ever so young, and you have the 19-year-old writerâ€™s fantasy version of herself. As it happens, fantasy 19-year-olds are fashionâ€™s favorite people, so it makes a certain sense to see that industry embrace Didion, too.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".