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Muhammad Imran Tanveer on Muck Rack

Muhammad Imran Tanveer

As seen in: MDPI, Canadian Journal of Infectious Diseases & Medical Microbiology, Dialnet - Universidad de La Rioja, HospitalityNet, emerald insight, The Cureus Journal of Medical Science, Modern Diplomacy, Business Process Management Journal, Pakistan Armed Forces Medical Journal, asianetpakistan.com
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Articles

How much should your property budget for marketing?

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By Max Starkov, Muhammad Imran Tanveer, Lynn Patchett
| HospitalityNet
Expert Views (12) I've wrestled with this for two decades, and here's what I've learned: the percentage matters far less than where you're actually spending it. I see hoteliers budget 6% and still be handcuffed to OTAs, or budget 4% and own their revenue. The real question isn't "how much?" but "where are the gaps?" If OTAs own 70% of your business, throwing money at digital ads is just rearranging deck chairs.
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Your Largest Corporate Account May Be Your Worst Investment

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By Muhammad Imran Tanveer
| HospitalityNet
A framework for evaluating corporate accounts as investments across four dimensions: return, growth potential, risk, and strategic value, rather than room nights or revenue alone. By Muhammad Tanveer, Author , The Sales Leadership Brief Photo by The Sales Leadership Brief Every year, hotels invest thousands of hours negotiating corporate rates, responding to RFPs, conducting account reviews, and chasing production targets.
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Hospitality Net - Global Hospitality Industry News

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By Muhammad Imran Tanveer, Jonathan Gough, Sienna Crawford
| HospitalityNet
Luxury Hotel Phone Call Failure Luxury Marketing Demand Origin Gap Corporate Account Investment Framework Friday brought Revinate's mystery shopper study of 308 calls across 135 luxury hotels finding 92% failed to capture any guest contact details, exposing a direct booking loss hiding in plain sight, Americas Great Resorts on why luxury hotel marketing is built around conversion while the demand origin problem goes unsolved, and The Sales Leadership Brief's four-dimension framework for...
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