Naturally, journalists have analyzed the phenomenon from all angles. ( Ian Crouch in the New Yorker is especially good.) But what about the brand name at the center of the story? What does it mean, where does it come from, and how should we pronounce it? "If Trump is elected, in little more than a year people will be smashing coffee makers in support of child molesters!" -Kicking myself over deleting that prediction.
Kowtowing before officials in Guangzhou, China, pre-1889. Via Hong Kong Free Press; the headline on the story reads “It’s time to stop the shameful kowtowing to China – before it’s too late.”In both instances, the choice of kowtow was revealing and contextually appropriate: the English word derives directly from a Chinese term, k’o-t’ou, whose literal meaning is “knock the head” – a gesture of extreme subservience.
Wait-why “phonetic”? why a schwa logo? do they hope the coolness/hipness of phoneticians will transfer 2 the brand? https://t.co/VGIxSjRXZgNow, I won’t deny that Phonetic Computer Eyewear is a distinctive name in its field, but only because it’s so utterly misleading. Phonetic means “representing vocal sounds”; a phonetician is a linguist who specializes in the study of speech. Nothing at all to do with eyesight, sharp or blurry. You start a company to sell protective eyewear for computer users.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".