MERRIMACK, N.H. — Townspeople here were on edge yesterday waiting to find out whether one of their neighbors is the newly minted gazillionaire who bought Saturday night’s winning $559.7 million Powerball ticket at Reeds Ferry Market. “I honestly don’t know who it is,” said Sam Safa, who has owned the market for 14 years. “Most of my customers are townies, regulars, and I’m hoping it’s one of them.
Have you picked your top three areas of focus for 2018 yet? At LMA, we've talked to dozens of local media executives over the past few weeks in an attempt to understand where they will be making their biggest bets for next year. As you might imagine, the plans vary greatly depending on the size of the company and the media involved. Three clear themes seem to be emerging across the board:1. Sales transformation remains the biggest opportunity and the biggest challenge.
The Boston Globe is planning for a day when revenue from print subscriptions will be $0 and revenue from advertising will be $0. This statement, made by Peter Doucette, Chief Consumer Revenue Officer, was one of many sobering moments at LEAP Media Solutions Roundtable event in Vail, CO last week. The Roundtable is one of my favorite events of the year. It's a casual gathering of about 60 media executives from a wide range of companies. It's intimate and highly interactive.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".