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Articles by Nancy Lough
Equity in Women's Basketball, Part Two on Apple Podcasts
41 min Guest producer Karen Given hosts a women's basketball roundtable, exploring how the sport can become more equitable, what research shows us about fandom and passion around women's hoops, and how to grow the sport as the NCAA and other social factors stand in the way.
Achieving more with less: What pro sports can learn from women athletes in a post-pandemic world
Elite women’s sports are predicted to generate US$1 billion in revenue in 2021. With just a fraction of the investment dollars and comparatively paltry marketing and promotional budgets compared to those allocated to men’s sports, this is conceivably a conservative estimate. As sport emerges from the challenges imposed by Covid-19, women’s sports are becoming a lucrative business opportunity. Don’t believe us? You’re not alone.
What pro sports should learn from resilient women athletes post-pandemic
Elite women’s sports are predicted to generate US$1 billion in revenue in 2021. With just a fraction of the investment dollars and comparatively paltry marketing and promotional budgets compared to those allocated to men’s sports, this is conceivably a conservative estimate. As sport emerges from the challenges imposed by COVID-19, women’s sports are becoming a lucrative business opportunity. Don’t believe us? You’re not alone.
Proof in the data: New model emerging for women’s sport
SBJ Created with Sketch. You will be able to share this link with anyone and everyone, even on social media. * Please fill out the form below in order to receive your shareable link. Personal Information First Name Last Name Phone Number Email Address Location Information Address 1 Address 2 City Country State Province Region/State Zip/Postal Code Price: Tax: Total: By Nancy Lough November 2, 2020 The authors’ thought leadership is shared through the efforts of The Collective Think Tank.
The power of women and sport: Changing the default
By Nicole M. LaVoi, Nancy Lough, Katie Lebel and Ann Pegoraro June 15, 2020 A new model for women’s sport would harness the economic power of female fans to support brands, properties and media that value them. Photo: getty images A new model for women’s sport would harness the economic power of female fans to support brands, properties and media that value them...
“5 Things We Need To Do To Close The Gender Wage Gap”, with Nancy Lough and Candice Georgiadis
Conduct pay audits routinely. Inequities can be addressed more easily when they are small. Over time, salary issues tend to grow when no audit is done to create awareness of inequities. Equal pay is mandated by federal law for equal work. This also means stop justifying discrimination. The U.S. Soccer Federation is the most visible example of this: Instead of addressing the pay inequity, they hired two lobbying firms to advocate for their position.
Effects of Peer Sexual Health Education on College Campuses: A Systematic Review:
Objective . College peer health education groups have grown in popularity to provide information about health and wellness topics. The purpose of this systematic review was to evaluate the effectiveness of peer education groups on reducing sexual health risks and increasing sexual health knowledge on a college campus. Method . The Preferred Reporting Items for Systematic Review and Meta-Analyses guidelines were followed in searching, extracting, appraising, and synthesizing the evidence.
The case for boosting WNBA player salaries
As someone who has studied the WNBA for years, I’ve been excited to witness, over the course of this season, continued growth in viewership and attendance, along with sponsorship revenue. Last year, total attendance for the WNBA’s 12 teams reached 1,574,078, with an average attendance of 7,716 fans – a new high for the 21-year-old league.
The case for boosting WNBA player salaries
(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.)Last year, total attendance for the WNBA’s 12 teams reached 1,574,078, with an average attendance of 7,716 fans – a new high for the 21-year-old league.
The case for boosting WNBA player salaries
As someone who has studied the WNBA for years, I’ve been excited to witness, over the course of this season, continued growth in viewership and attendance, along with sponsorship revenue. Last year, total attendance for the WNBA’s 12 teams reached 1,574,078, with an average attendance of 7,716 fans – a new high for the 21-year-old league.
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