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Natan Edelsburg on Muck Rack

Natan Edelsburg

New York
Covers:  the future of TV, PR, journalism and the evolution of the media industry
Doesn't Cover: general social media, non tv related stories
Chief Partnerships Officer, @MuckRack. Lilly, Artie & Teddy’s dad. @hershpuppy’s husb.

Interview

What was your first job as a journalist?

Writing for NYU Local, NYU's main student blog (not associated with university at all).

Have you ever used a typewriter?

What's a typewriter?

How is social media changing news?

To quote Dan Rather, "there's a new deadline every nanosecond"/

Who's your favorite fictional journalist?

What does it mean to be a journalist?

It means you're required to report the truth no matter what.

What's the funniest news-related #hashtag you've seen?

How do you prefer to be pitched on stories?

300 Characters or less, keep it short and direct. Twitter is great, don't be afraid. Definitely don't call. Always customize your email.

What tools and software do you use to do your job?

Muck Rack, Storify, Paper.li, Twitter, Facebook, Tumblr, WordPress.

What's your favorite social network?

Gmail.

Who do you wish followed you?

Kurt Sutter (@SutterInk) the creator of Sons of Anarchy.

Why did you become a journalist?

To become a better writer.

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