Natan Edelsburg on Muck Rack

Natan Edelsburg

Executive Editor, Found Remote — The Drum
Covers:  homeland, awards shows, social tv, journalism, second screen, tv networks
Doesn't Cover: general social media, non tv related stories

@Sawhorse Media (@ShortyAwards, @MuckRack). Executive Editor @TheDrum's @FoundRemote. Watcher of every TV show.

I'm currently the EVP at Sawhorse Media where I help run Muck Rack ( and the Shorty Awards ( I also write about and watch a lot of TV (on many different devices).

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Brazen Careerist Young Professionals To Watch

2012 - Entrepreneurship
One of the best ways to make strides in your career is by watching others succeed, by making note of how they do it. That’s why we’ve selected 20 young professionals to keep your eye on this year, go-getters under 35 who are pushing the envelope and influencing their industry — and sometimes even the world.

What was your first job as a journalist?

Writing for NYU Local, NYU's main student blog (not associated with university at all).

Have you ever used a typewriter?

What's a typewriter?

How is social media changing news?

To quote Dan Rather, "there's a new deadline every nanosecond"/

'Avatar: The last Airbender' is the most popular show on Amazon Prime Video | Media | The Drum — These top 10 shows accounted for 32% of all the TV shows viewed on Amazon Prime this past week. Insights from Jumpshot: The Last Airbender Takes First Position : Avatar: The Last Airbender took the top spot this week, driving a 20% share.

The top 10 shows on Hulu and Netflix in August 2016 | Entertainment | The Drum — Stranger Things continues to dominate on Netflix while South Park is in the lead on Hulu. The Get Down is starting to rise up on Netflix showing it's growth in popularity. Here are the full charts and insights from SimilarWeb.

Stranger Things continues to dominate, while The Get Down steadily rises in the US | Digital | The Drum — Stranger Things continues to dominate but is slowly slipping in demand. Netflix's new "The Get Down" is beginning to rise as the 1970s period piece on the birth of hip hop in the Bronx gains attention. The Get Down (from Baz Luhrmann) features a cast of mostly new and rising stars including, Justice Smith, Shameik Moore, Herizen F.

Behind the scenes with The Verge's 'Mr. Robot' after show | Media | The Drum — In July, Found Remote, wrote about USA Network and The Verge's partnership for a Mr. Robot after-show. More than halfway through the season the after-show is thriving.

An interview with YouTube star Collins Key about going live | Entertainment | The Drum — YouTube Star Collins Key (nearly 123 million views on YouTube) is a magician, America's Got Talent finalist and is now entering a new frontier of his digital presence - going live.

YouNow influencer receives scholarship because of his live streams | Social Media | The Drum — For all the parents out there that think social media is distracting your kids, think again. YouNow, which has become a live streaming favorite among creators, recently hit a new milestone. Mike Smalls Jr., an 18 year old personality and comedian from Kalamazoo, Michigan has received $52,000 in scholarships to attend Michigan State, because of his live streaming.

The top 10 most pirated shows of August 2016 | Digital | The Drum — Last month there were major attacks by the US federal government on torrenting. Kick Ass and were left shut down resulting in a massive decline in their usage. The Pirate Bay is still in use and Mr. Robot stole the month. As pirates move to streaming there will be a big shift in in finding content.

How Facebook Live became a big part of the Rio Olympics | Entertainment | The Drum — With the Olympics officially over, there's one thing that's clear. Facebook Live played a huge part in how networks, brands and athletes delivered real-time, behind-the-scenes looks into Rio.

An interview with The New York Times about 'Watching' their new TV recommendations site | Entertainment | The Drum — The New York Times has assembled an impressive team called NYT Beta that has launched popular products like NYT Now, a curated news app built for the Twitter generation.

TV piracy is increasing and the US is in the lead, new study says — Piracy analytics experts Muso, recently released their first report on audience behavior, specifically related to TV and film. The key insight to pay attention to, according to Muso,
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