Natasha D'Souza

In a PR world often driven by vanity metrics and fleeting trends, a wave of South Asian leaders is quietly reorienting the industry. These visionaries aren’t just playing by the rules – they’re rewriting them. Their work goes beyond media placements, crafting compelling stories that cut through the clutter, build cultural bridges, and spark global conversations. For years, they have been leading the charge, shaping the narratives of the world’s most influential brands and personalities.

By Natasha D'Souza Airport security lines are suddenly snaking back to their former reaches, and the coveted A1 seat has returned to unicorn status. Even airline CEOs, who didn't anticipate corporate travel to resume in a meaningful way until the second half of 2021, were taken by surprise when bookings began hitting records in March. It's official: business travel is back-and along with it an ethical quagmire that firms must now wade through.

Starbucks is the first global food and beverage chain to launch an extensive plant-based menu in China, catering to growing Chinese interest in plant-based alternatives Asia is home to 60% of the world’s population, a massive and largely untapped market for the growing alternative protein industry. China faces periodic outbreaks of infectious disease in its pig, shrimp and chicken populations, raising concerns about the wider risk pandemics.