Skip To Main Content
Naval Bajpai on Muck Rack

Naval Bajpai

As seen in: Emerald Publishing, British Food Journal, Dialnet - Universidad de La Rioja, emerald insight, International Journal of Quality and Reliability Management
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile
Back to Naval Bajpai’s profile

Articles by Naval Bajpai

Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach

|
By Naval Bajpai, Prasant Kumar, Prasant Kumar Pandey, Abhijeet V. Tiwari
| Dialnet - Universidad de La Rioja
Prasant Kumar Pandey [1] ; Naval Bajpai [1] ; Abhijeet V. Tiwari [1] [1] ABV-Indian Institute of Information Technology and Management, Gwalior, India Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 21, Nº. 2, 2024, págs.
Open in Who Shared Issue with article?

Conjoint analysis: the assumptions, applications, concerns, remedies and future research direction

|
By Kushagra Kulshreshtha, Gunjan Sharma, Naval Bajpai
| Emerald Publishing
To read this content please select one of the options below: Please note you do not have access to teaching notes (Institute of Business Management, GLA University, Mathura, India) (Institute of Business Management, GLA University, Mathura, India) (Management, ABV Indian Institute of Information Technology and Management, Gwalior, India) Keywords Conjoint analysis Consumer preference Methodology Epistemology Validity Reliability Acknowledgements The authors would like to thank the editor of...
Open in Who Shared Issue with article?

An empirical examination of elder abuse through the lens of mens rea

|
By Naval Bajpai, Gunjan Sharma, Kushagra Kulshreshtha
| Emerald Publishing
To read this content please select one of the options below: Please note you do not have access to teaching notes (Department of Management, ABV Indian Institute of Information Technology and Management, Gwalior, India) (Institute of Business Management, GLA University, Mathura, India) (Institute of Business Management, GLA University, Mathura, India) (Institute of Business Management, GLA University, Mathura, India) Keywords Attachment theory Social integration Elder abuse Social isolation...
Open in Who Shared Issue with article?

Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight

|
By Naval Bajpai, Sanjay Guha, Kushagra Kulshreshtha
| Emerald Publishing
To read this content please select one of the options below: Please note you do not have access to teaching notes (Chouksey Engineering College, Bilaspur, India) (Atal Bihari Vajpayee Indian Institute of Information Technology and Management, Gwalior, India) (Bhilai Institute of Technology, Durg, India) (Institute of Business Management, GLA University, Mathura, India) Keywords Gender Entrepreneurial marketing Customer Delight Perceived Quality Citation Dubey, P., Bajpai, N., Guha, S.
Open in Who Shared Issue with article?

Cause-related marketing: an exploration of new avenues through conjoint analysis

|
By Kushagra Kulshreshtha, Naval Bajpai, Vikas Tripathi, Gunjan Sharma
| Emerald Publishing
To read this content please select one of the options below: Please note you do not have access to teaching notes (Institute of Business Management, GLA University, Mathura, India) (Atal Bihari Vajpayee Indian Institute of Information Technology and Management, Gwalior, India) (Institute of Business Management, GLA University, Mathura, India) (Institute of Business Management, GLA University, Mathura, India) Keywords Conjoint analysis Hedonic product Cause proximity Cause-related marketing...
Open in Who Shared Issue with article?

Foresight for online shopping behavior: a study of attribution for “what next syndrome”

|
By gunjan sharma, Vikas Tripathi, Naval Bajpai, Kushagra Kulshreshtha
| emerald insight
Author(s): Gunjan Sharma , (Institute of Business Management, GLA University, Mathura, Uttar Pradesh, India) Naval Bajpai , (Atal Bihari Vajpayee Indian Institute of Information Technology and Managemen, Gwalior, Madhya Pradesh, India) Kushagra Kulshreshtha , (Institute of Business Management, GLA University, Mathura, Uttar Pradesh, India) Vikas Tripathi , (Institute of Business Management, GLA University, Mathura, Uttar Pradesh, India) Prince Dubey , (Department of Management, Chouksey...
Open in Who Shared Issue with article?

Foresight for online shopping behavior: a study of attribution for “what next syndrome”

|
By gunjan sharma, Naval Bajpai, Kushagra Kulshreshtha, Vikas Tripathi
| Emerald Publishing
Keywords Conjoint analysis Perceived risk E-word of mouth On-line reputation management Web interactivity Citation Sharma, G., Bajpai, N., Kulshreshtha, K., Tripathi, V. and Dubey, P. (2019), "Foresight for online shopping behavior: a study of attribution for “what next syndrome”", Foresight, Vol. 21 No. 2, pp. 285-317. https://doi.org/10.1108/FS-11-2017-0069 Publisher : Emerald Publishing Limited
Open in Who Shared Issue with article?

Discriminating market segments using preferential green shift: a conjoint approach

|
By Kushagra Kulshreshtha, Vikas Tripathi, Naval Bajpai
| Emerald Publishing
Keywords Conjoint analysis Green Price Discriminant analysis Knowledge–attitude–practice Citation Kulshreshtha, K., Tripathi, V., Bajpai, N. and Dubey, P. (2017), "Discriminating market segments using preferential green shift: a conjoint approach", Foresight, Vol. 19 No. 4, pp. 386-408. https://doi.org/10.1108/FS-02-2017-0007 Publisher : Emerald Publishing Limited
Open in Who Shared Issue with article?
Show More