Sarah Clark on Muck Rack

Sarah Clark

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As seen in: NFCW, Nature, The Telegraph, Ad Age, Cell Press, Rough Guides, Her Campus, MarketingProfs, Good Therapy, The Chemical Engineer (tce), Risk Management Magazine and
Editor of NFC World and author of The NFC Report
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Articles

India to take the lead in SoftPOS adoption?

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By Sarah Clark 
| NFCW
“India’s SoftPOS market is set to outpace global averages, driven by government initiatives, UPI integration, and a robust fintech ecosystem,” Worldline India reports in a new study which also predicts that more than half of all transactions in the Asia-Pacific region will be contactless this year.
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Bain reports on opportunity for brands to add value with digital product passports

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By Sarah Clark 
| NFCW
“Brands traditionally focus on how to increase customer lifetime value — the total revenue they extract from a single customer over time,” Bain & Company explains in a new report on digital product passport business models.
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Juniper: Contactless payment transaction values to double by 2030

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By Sarah Clark 
| NFCW
Global contactless payment transaction values will increase from US$7.7tn in 2025 to US$18.1tn in 2030, a rise of 106%, market analysts Juniper Research predict. NFC ticketing and the arrival of open NFC wallets on Apple devices will be the two key growth drivers, the analysts say. “The fastest growing contactless payment mechanism driving this expansion is Near-field Communication (NFC) ticketing; projected to grow by 300% over the next five years,” they say.
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