Niamh Leonard-Bedwell on Muck Rack

Niamh Leonard-Bedwell

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London
As seen in: The Grocer, The Daily Mirror, VICE UK, Birmingham Mail, Scottish Daily Record, Dazed Magazine, The List, tmrw, Convenience Store, Rice News Today
Fmcg editor @thegrocer 🍫 n.leonard-bedwell@thegrocer.co.uk ✨ views my own ✨
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Articles

‘Japanese cheesecake’ trend leads to 30% uptick in Biscoff sales

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By Niamh Leonard-Bedwell 
| buff.ly
Sources: @ggflavour, @gentianasaphiira and @wordlofxtra on TikTok Content creators across the globe have been adding Biscoff biscuits to yoghurt Biscoff biscuit sales have rocketed 30% year on year amid a viral TikTok trend, which sees consumers pair them with yoghurt to create “Japanese cheesecake”. At the start of 2026, foodies in Japan begun taking to TikTok to share how they combined biscuits with yoghurt to make a simple dessert which they claimed tasted like cheesecake.
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How fmcg brands are turning TikTok buzz into business

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By Jacqui Parr , Niamh Leonard-Bedwell 
| buff.ly
Smart brands have formed communities on the platform, where volume and speed trumps polished content Cast your mind back to early 2021. Boris Johnson was prime minister, Covid was rife, and a third national lockdown was in place. Amid the bleak headlines, however, one fmcg brand’s sudden TikTok fame provided some much-needed light relief. Little Moons’ mochi ice cream exploded across the platform, as bored Brits filmed themselves tracking down the colourful snacks.
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Morrisons is 'first' supermarket to launch GLP-1 ready meals

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By Niamh Leonard-Bedwell 
| buff.ly
Source: Morrisons A seven-strong range of ‘GLP-1 friendly’ ready meals will hit stores in January Morrisons has claimed it will be the first UK supermarket to stock ‘GLP-1 friendly’ ready meals as part of a major own-label shake-up in January. The supermarket has teamed up with Applied Nutrition to launch 53 products, spanning fresh, frozen and ambient categories.
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