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Nicholas Brown

As seen in: Medium, MSN, MSN Money Canada, MSN Singapore, MSN UK, UOL, BrandEquity.com, Color Research & Application, ETTelecom, MSN Malaysia and
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Articles

How the hunt for value sparked a US private-label revolution

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By Nicholas Brown
| Richmond Times-Dispatch Verified
NEW YORK — Bill Peterson used to go to Whole Foods or Kroger for fruits, vegetables and milk. Now, he swears by private-label chain Aldi, which sells those items at a fraction of the price. kAm%96 r9:428@ 9@>6 C6>@56=6C :D 82:?7F==J 6>A=@J65[ 3FE D2JD E96 64@?@>J 766=D 7C28:=6] “%96C6’D ?@ ;@3 D64FC:EJ … 6G6CJE9:?8 92D 8@EE6? DEFA:5 6IA6?D:G6[” E96 e`\J62C\@=5 D2:5]k^Am Home remodeler Bill Peterson, 61, sits at a bar March 22 in Bardstown, Kentucky. kAmx?7=2E:@?
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How the hunt for value sparked a US private-label revolution Original

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By Nicholas Brown
| Hot Off The Wire
NEW YORK — Bill Peterson used to go to Whole Foods or Kroger for fruits, vegetables and milk. Now, he swears by private-label chain Aldi, which sells those items at a fraction of the price. The Chicago home remodeler is gainfully employed, but says the economy feels fragile. “There’s no job security … everything has gotten stupid expensive,” the 61-year-old said. Home remodeler Bill Peterson, 61, sits at a bar March 22 in Bardstown, Kentucky.
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How the hunt for value sparked a US private-label revolution

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By Nicholas Brown
| Fremont Tribune Verified
Retailers now target "trade-down" consumers - cash-strapped shoppers who opt for lower-priced essentials, and wealthier consumers looking to save on discretionary items.
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