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Articles by Nicolas Boyon
AI is making the world more nervous
A recent Ipsos Global Advisor in survey finds that, on average across 31 countries, nearly as many adults say that products and services that use AI make them nervous (52%) as say they are excited about them (54%). Of all AI-related measures, nervousness is the variable that has increased the most since the previous Ipsos survey, conducted 18 months ago.
LGBT+ Pride 2023 Survey Insights
Watch our on demand webinar to gain a better understanding of the profile, diversity, and acceptance of the LGBT+ population, and therefrom, opportunities to more authentically connect with this segment. Ipsos recently ran a new global survey to explore the experiences of, and attitudes towards LGBT+ individuals.
June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies
Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets Ipsos’ Global Consumer Confidence Index shows stability this month, up 0.2 point from last month to 47.4. Among 29 economies measured, eight show significant gains in consumer sentiment while seven show a notable decline. The global Current and Investment indices are up by around half a point, while the Expectations and Jobs indices remain virtually unchanged.
Pride month 2023: 9% of adults identify as LGBT+
Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures The Ipsos LGBT+ Pride 2023 survey finds that an average of 9% of adults in 30 countries, including 10% in Canada, identify as LGBT+, with sharp generational differences.
Global consumer confidence rises to highest point in sixteen months
All four sub-indices show significant gains as sentiment rises across much of Europe. Ipsos’ Global Consumer Confidence Index shows an increase of one point from last month to 47.2. Among 29 economies measured, ten show significant gains in consumer sentiment while just two show a notable decline. The global Current, Investment, and Jobs indices each rose by at least one point, and the Expectations index rose by more than half a point.
Two global religious divides: geographic and generational
Ipsos Global Advisor survey reveals changes in beliefs and attitudes toward religion among both high-income and emerging countries and across age groups. A new Ipsos Global Advisor survey shows wide variations across countries and generations in the prevalence of religious affiliation and practice, beliefs, the role of religion, and the extent to which it defines personal identity and morality.
Consumer confidence moves in opposite directions among world’s largest economies
Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low. Ipsos’ Global Consumer Confidence Index shows a very slight uptick of 0.3 points from last month as, among 29 economies measured, seven show significant gains in consumer sentiment while three show notable decreases. The global Current and Investment indices each rose by around half a point, while the Expectations and Jobs indices continue to show stability.
What makes us happy? Life satisfaction and the drivers of happiness.
Revisit our on demand webinar with contextualized insights from our latest happiness survey, with a focus on what makes people tick. According to Ipsos’ 2023 annual Happiness survey, 73% of adults describe themselves as happy – up six points from a year ago. However, the lift is almost entirely driven by emerging countries. In the United States, Canada and other advanced economies, a long-term decline in happiness levels has not been stemmed as concern about the future of relationships prevails.
Global happiness: up six points since last year - 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support. On average, nearly three in four (73%) adults across 32 markets describe themselves as happy, according to the results of a new Ipsos survey.
Consumer confidence shows stability in March global sentiment tracker
Ipsos’ Global Consumer Confidence Index this month reads at 48.5, down 0.2 points from last month. The Current and Investment indices declined nearly one point each (-0.7 and -0.8, respectively), while the Expectations and Jobs indices show stability since February. The Global Consumer Confidence Index is the average of all surveyed countries’ Overall or “National” indices.
Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support. On average, nearly three in four (73%) adults across 32 countries describe themselves as happy, according to the results of a new Ipsos survey.
Rising consumer confidence in new, larger, February 2023 global sentiment tracker
Ipsos is introducing major enhancements to its consumer confidence reporting. The monthly Global Consumer Confidence Index now spans 32 countries with the addition of Chile, Colombia, Peru, Indonesia, Malaysia, the Netherlands, Singapore, Thailand, and the United Arab Emirates. With the addition of these nine countries, the tracker now covers 84% of the global economy.
Valentine's Day: How satisfied are people with their love life?
Global survey finds Millennials most satisfied with their sex life, but Boomers most likely to feel loved. While Millennials are more likely to be satisfied with their romantic or sex life, Boomers are those who most tend to feel loved, according to Ipsos’s Global Love Life Satisfaction survey released ahead of Valentine’s Day.
Valentine's Day: How satisfied are people with their love life?
Global survey finds Millennials most satisfied with their sex life, but Boomers most likely to feel loved. While Millennials are more likely to be satisfied with their romantic or sex life, Boomers are those who most tend to feel loved, according to Ipsos’ Global Love Life Satisfaction survey released ahead of Valentine’s Day.
One year in, global public opinion about the war in Ukraine has remained remarkably stable
Despite some softening, support for Ukraine is still strong across western countries. As the war in Ukraine nears the one-year mark, nearly two-thirds (64%) of adults across 28 countries still report closely following news about it. A new Ipsos survey finds that global public opinion about the conflict has not changed much since the weeks following the country’s invasion and that citizens of most western nations remain steadfast in their support of Ukraine.
Global consumer confidence on the upswing as new year begins
All metrics show significant continued improvement. Ipsos’ Global Consumer Confidence Index this month reads at 46.6, up 0.7 point from last month. Sub-indices indicative of consumers’ sentiment about investment, employment, and their expectations all show comparable month-over-month gains. January is the second consecutive month showing improvement in the global consumer mood. The Global Consumer Confidence Index is the average of all surveyed countries’ National Indices.
While still dominant, broken-system sentiment is receding in many countries
Trends suggest elections have a dampening effect on anti-establishment feeling. The prevailing view among citizens of most of the countries recently surveyed by Ipsos is that their political and economic system is broken.
Global consumer confidence continues to show stability
All three sub-indices are stable as sentiment remains muted among the world’s most advanced economies Ipsos’ Global Consumer Confidence Index this month reads at 45.5, virtually unchanged (-0.1 point) for the second consecutive month and continuing to sit at its lowest level in more than a year. In addition, the Expectations, Investment, and Jobs’ sub-indices show little movement from October. The Global Consumer Confidence Index is the average of all surveyed countries’ National Indices.
More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup
A new Ipsos survey finds that, on average across 34 countries, more than half of all adults plan to watch the 2022 FIFA World Cup, to be held from November 20 to December 18 in Qatar. The 55% who intend to watch at least some of the month-long event outnumber the 39% who say they follow football (soccer). Most of those who plan to watch plan to do it with family and friends, but many also plan to do so with colleagues – and three in ten expect they will miss work or school to watch games.
World Mental Health Day 2022: Three in four globally say mental and physical health are equally important
Mental health now ranks 2nd among global health concerns, overtaking cancer The annual Ipsos World Mental Health Day survey is designed to examine the public’s perceptions and experiences around mental health. Topics covered include how it relates to physical wellbeing, how we talk about mental health issues, and how healthcare services treat it. We ran the survey in 34 countries between 22nd July and 5th August 2022 on Ipsos’ Global Advisor online platform.
3 in 5 globally say their healthcare system is overstretched
However, half of those surveyed across 34 countries describe the quality of their country’s healthcare service as good. The Ipsos Global Health Service Monitor is an annual study that explores the biggest health challenges facing people today and how well-equipped people think their country’s healthcare services are to tackle them. We ran the survey in 34 countries between 22nd July and 5th August 2022 on Ipsos’ Global Advisor online platform.
Global consumer confidence remains muted
Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies. Ipsos’ Global Consumer Confidence Index this month reads at 45.7, down 0.4 point since August. The Index sits at its lowest point since April 2021. In addition, the Expectations index has declined for the 11th consecutive month, and it now sits at its lowest point since December 2020.
Globally, 3 in 5 citizens say abortion should be legal in all or most cases
Proponents outnumber opponents in 22 of 27 countries surveyed On average, 59% of adults surveyed by Ipsos in 27 countries say abortion should be legal in all or most cases while 26% say it should be illegal in all or most cases. Those who say it should be legal outnumber those who say it shouldn’t in 22 countries – nowhere more than in Sweden, Belgium, France, and the Netherlands. Opposition prevails in only 4 countries – Peru, India, Malaysia, and Colombia.
Doctors and scientists are seen as the world’s most trustworthy professions
Across 28 countries around the world, a Global Country Average of 59% rate doctors as trustworthy, while 57% say the same about scientists, with teachers in third place at 52%. As in previous years, politicians are considered the least trustworthy with just twelve per cent considering them trusted. They are followed by government ministers (16%) and advertising executives (18%).
Almost three-in-ten citizens globally say they have started a business at some point
Entrepreneurialism is the spawning ground for small businesses which we know help drive the health of most economies. Small businesses took the brunt of pandemic shut downs and are now only recovering. So, what does the spawning ground look like now? A new 26-country Ipsos poll finds that entrepreneurial activity is alive and well in some countries but lacking in others.
52% globally say cycling in their area is too dangerous
Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic and widespread support for giving them priority in new infrastructure projects A new Ipsos survey finds that most adults across 28 countries consider cycling plays an important role in the reduction of carbon emissions (on average, 86% do so) and in the reduction of traffic (80%). However, half (52%) say cycling in their area is too dangerous.
61% globally think the war in Ukraine poses a significant risk to their country
Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support A new Ipsos survey finds that, on average across 27 countries, 70% of adults report closely following the news about Russia’s invasion of Ukraine and 61% think it poses a significant risk to their country.
What makes people happiest: Health, family, and purpose
A new Ipsos survey finds that, on average across 30 countries, two in three adults (67%) consider themselves “happy.” Among the countries surveyed, happiness is most prevalent in the Netherlands and Australia, with 86% and 85% respectively describing themselves as “very” or “rather” happy. China and Great Britain (both 83%), India (82%), France and Saudi Arabia (both 81%), and Canada (80%) follow.
What makes people happiest: Health, family, and purpose
New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy A new Ipsos survey finds that, on average across 30 countries, two in three adults (67%) consider themselves “happy.” Among the countries surveyed, happiness is most prevalent in the Netherlands and Australia, with 86% and 85% respectively describing themselves as “very” or “rather” happy.
Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power
A new global survey conducted by Ipsos for the World Economic Forum finds that, even though most consumers across the world expect their purchasing power to be impacted by rising energy prices, few blame climate change policies for it. The survey finds a consensus in all 30 countries surveyed around the importance of moving away from fossil fuels.
Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power
A new global survey conducted by Ipsos for the World Economic Forum finds that, even though most consumers across the world expect their purchasing power to be impacted by rising energy prices, few blame climate change policies for it. The survey finds a consensus in all 30 countries surveyed around the importance of moving away from fossil fuels.
Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives. A new Ipsos survey for the World Economic Forum finds that, on average, six out of 10 adults from 28 countries expect that products and services using artificial intelligence will profoundly change their daily life in the next three to five years. Half of them feel it has already been the case in the past few years.
Will inequality drive policy changes that will impact wealth?
Despite its reputation as the land of equal opportunity, the U.S. leads all G7 countries in income inequality, according to the World Bank. Download the full What the Future: Wealth issue. Ipsos data shows that ten years after the Occupy Wall Street movement, Americans tend to be less concerned about income and wealth disparities than their global peers. Until Americans and the policymakers they elect agree on solutions, wealth inequality is unlikely to improve any time soon.
Expectations about when life will return to pre-COVID normal vary widely across the world
Washington, DC, April 12th, 2021 —A new Ipsos survey for the World Economic Forum finds that, on average across 30 countries and markets surveyed, 59% expect being able to return to something like their normal pre-COVID life within the next 12 months, including 6% who think this is already the case, 9% who think it will take no more than three months, 13% four to six months, and 32% seven to 12 months (the median time).
COVID-19 vaccination intent has soared across the world
New York, NY, March 11, 2021 — A new Ipsos survey conducted in partnership with the World Economic Forum points to a notable increase in COVID-19 vaccination intent since December in all 15 countries studied. The survey also shows that in many countries, a large majority of those who intend to get a vaccine will seek to do as soon as it is available to them. The survey was conducted among more than 13,500 adults under the age of 75, February 25-28, 2021, on Ipsos’ Global Advisor online platform.
The impact of race, ethnicity, and national origin on opportunities: Perceptions and personal experience
Survey for the World Economic Forum explores how much access to employment, education, housing, and social services is influenced by ethnicity and national origin across 27 countries New York, NY, February 26, 2021 - A new Ipsos survey for the World Economic Forum finds that across the 27 countries surveyed, an average of 65% of all adults think that, in their country, someone’s race, ethnicity, or national origin influences their employment opportunities.
February 2021: Global consumer confidence showing little growth
This month’s Ipsos Global Consumer Confidence Index rings in at 43.9, up 0.4 point from last month. While it is at its highest point since April 2020, the index remains nearly five points lower than it was 12 months ago when the World Health Organization declared a global health emergency. The pace of the global recovery remains very slow. This month’s gain is on par with the average month-over-month gain of 0.4 point seen since August.
Global consumer optimism rallies to its highest in nine months
The author(s) Nicolas Boyon Public Affairs, US Sara Machi Public Affairs, US Get in touch As the new year begins, Ipsos Global Consumer Confidence Index shows an uptick of nine-tenths of one point from last month to 43.4. After experiencing relative stability in November and December, global consumer sentiment is up to its highest level since April 2020. However, the index is down 5.2 points from its pre-pandemic level of January 2020 and falls 3.2 points short of its 10-year historical average.
Consumer confidence still increasing despite U.S. Capitol riot and surge in jobless claims
Washington, DC, January 14, 2021 — Reaching levels of optimism last seen in late September, overall consumer sentiment indexes at 54.5 in this week’s Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker, an increase of 1 point from the week prior. The Current index, indicative of sentiment about today’s economic environment, and the Investment index both post their highest readings of the pandemic.
Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021
Deteriorating health, loss of income or employment, and more frequent weather-related natural disasters are each perceived as a real threat by three out of five adults across the world, according to a new Ipsos survey for the World Economic Forum.
Anxiety, stress and loneliness: COVID’s toll on the lives of workers
A new global Ipsos survey for the World Economic Forum finds about half of working adults saying they have experienced increased anxiety around job security (56%), stress due to changes in work routines and organization (55%) or to family pressures such as childcare (45%), or difficulty finding a work-life balance (50%), as a result of the COVID-19 pandemic.
Global consumer confidence still picking up slowly
The author(s) Nicolas Boyon Public Affairs, US Sara Machi Public Affairs, US Get in touch At 42.5, Ipsos’s Global Consumer Confidence Index is up by one-half of a point from last month. The index is now 2.5 points above its historical low of June, but it is still 6.1 points lower than in January, pre-pandemic, and 4.1 points short of its 10-year average. The Global Consumer Confidence Index is the average of 24 world markets’ National Indices.
Higher education is widely expected to move online
A new global Ipsos survey for the World Economic Forum finds seven in ten adults globally (72%) thinking that, five years from now, higher education in their country will be conducted online at least as much as in person. Only 28% think it will be delivered only or mostly in-person although more agree than disagree that in-person higher education is worth its cost (53% vs. 36%).
COVID-19 vaccination intent is decreasing globally
Most adults across 15 countries don’t expect a vaccine to be available any sooner than mid-2021; only half would get vaccinated within three months of its availability. In a new Ipsos survey of more than 18,000 adults from 15 countries conducted in partnership with the World Economic Forum, 73% say they would get a vaccine for COVID-19 if it were available. This is four percentage points less than three months earlier, pointing to a drop in intentions to get vaccinated when possible.
Why we are susceptible to disinformation
Do populist or nativist sentiments impact the spread of fake news? That was one of several questions Ipsos and The Trust Project set out to answer in a two-part global study. The short answer is yes, although perhaps in a bit of a chicken-and-egg way. The study included a series of questions to discern populist and nativist attitudes to then see how people who held those views consumed media. Download the full Future of Truth issue.
Global majority seeks trustworthy news but may be vulnerable to disinformation
New York, NY, October 14, 2020 — Around the globe, eight in ten adults make sure the news they rely on comes from trustworthy sources, according to Trust Misplaced?, a report from Ipsos and the Trust Project on the future of trust in media. The report is grounded by two Ipsos Global Advisor surveys spanning 29 nations. Half of those surveyed (49%) say they generally make sure the news they read, watch or listen to come from trustworthy sources and one third (33%) say they occasionally do so.
Outside the U.S., Biden is the clear favorite
In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news. If people of 24 countries other than the United States could vote in the upcoming U.S. presidential election, 48% would cast a ballot for former Vice President Joe Biden while 17% would choose incumbent President Donald Trump.
Job loss is a concern for half of workers across the world
A new Ipsos survey of more than 12,000 working adults from 27 countries for the World Economic Forum finds 54% of them expressing concern about losing their job in the next 12 months. Perceived job insecurity varies widely across countries: it is stated by three in four workers in Russia, compared to just one in four in Germany. Two thirds of workers worldwide say they can learn and develop skills needed for the jobs of the future through their current employer.
Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”
The survey of more than 21,000 adults from 27 countries finds that 72% would prefer their life to change significantly rather than go back to how it was before the COVID-19 crisis started. Further, 86% would prefer to see the world change significantly – and become more sustainable and equitable – rather than revert to the status quo ante.
Three in four adults globally say they would get a vaccine for COVID-19
New York,NY, August 31, 2020 – In a new Ipsos survey of nearly 20,000 adults from 27 countries on behalf of the World Economic Forum, 74% say they would get a vaccine for COVID-19 if it were available. However, 59% do not expect this will be an option before the end of this year. The reason most commonly given by those who would not get a vaccine is worry about side effects (56%) followed by doubt about its effectiveness (29%).
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