Nicolas Rieul
Verified
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LinkedIn,
Les Échos,
The Drum,
La Tribune,
Marketing Dive,
Stratégies,
Internet Retailing
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Articles by Nicolas Rieul
RXUK TOP500: The customer in focus
The RetailX Top500 report uses category-specific analysis to rank the best performing retailers in the UK. The seven performance dimensions include: Footprint, Strategy & Innovation, The Customer, Operations & Logistics, Merchandising, Brand Engagement and Mobile & Cross-Channel. Digital Editor, Scarlette Isaac, takes a look at the Customer Dimension to see how the UK Top500 have reacted to demands created by the global pandemic. Can customers easily contact retailers?
AO continues to plan for long-term shift online, but lowers short-term sales expectations in softer than expected peak trading season
AO says its delivery fleet is now at full strength after recruiting about 500 drivers. Image courtesy of AO World Continuing supply chain challenges mean that the peak trading period is proving “significantly softer” than it expected only two months ago, AO World says today. The electricals retailer says that in the short term it faces uncertainty in areas from poor stock availability and shipping costs to inflation.
Asos seeks to drive more sustainable supply with launch of guidebook to circular design
Asos: Making it circular by design Leading online fashion retailer Asos has produced a guidebook to help designers, students and fashion brands design and create products that support the circular economy. Produced in partnership with The Centre for Sustainable Fashion (CSF) – a research centre based at the London College of Fashion, part of the University of the Arts London – the 112-page book details the nine circular design strategies developed in conjunction with Asos.
EDITORIAL Does Amazon Visa ban mark a shift in what payments mean?
Time to ditch card payments? There can be no denying that marketplaces are all the rage. Our latest report – published in conjunction with RetailX – shows just how they have grown to dominate many European ecommerce markets. Separate research out this week also indicates that they are now the preferred option for many shoppers in the UK and Germany as they look for choice, fast delivery and bargain prices in the run up to Christmas.
Studio shoppers can now buy direct from its in-app live shopping channel
Shoppers can now buy direct from video in the Studio app. Image courtesy of Studio.co.uk.jpg Studio.co.uk shoppers can now buy direct from the retailer’s live shopping channel, housed in its app, and being trialled ahead of Christmas. The presenters on Studio Live, available in the retailer’s app as of this week, can demonstrate products, answer questions and talk to shoppers as they watch. Questions are fed to the stream moderator, to post to the stream or directly to the presenter.
Watches of Switzerland ecommerce sales grow quickly - with multichannel appointment service underpinning about 40% of UK sales
Appointments now support 40% of UK sales at Watches of Switzerland. Image: screenshot of Watches-of-switzerland.co.uk Watches of Switzerland today says first-half ecommerce sales continue to grow fast, even now that its shops are open again. Some 40% of UK sales, it says, now come through its ‘by personal appointment’ service, which spans in-store, virtual and telephone sessions, while multichannel retailing has helped it grow domestic sales fast over the last two years.
John Lewis launches bike subscription service with Bike Club
First rule of Bike Club: no one talks about Bike Club – until now John Lewis & Partners has teamed up with kids bike subscription service Bike Club to offer its first kids’ bike subscription offering – just in time for Christmas. The service is the first time John Lewis & Partners has ventured into a subscription service model and aims to give parents a hassle-free option in the build up to, and beyond getting new or refurbished bikes for Christmas.
Screwfix and B&Q carry on developing new ways to get products to customers, as parent Kingfisher says 16% of sales now online
Screwfix is now expanding its 60 minute delivery service. Image courtesy of Screwfix Screwfix and B&Q continue to develop new, convenient ways to get products to their customers – as parent Kingfisher says 16% of its sales are now online. Screwfix says that its Screwfix Sprint 60-minute home delivery service is showing “strong early results”, and is now available to a third of the UK population. The retailer has seen continuing strong demand from trade customers, helping steady sales growth.
Supermarkets see boost to in-store as shoppers embrace omnichannel ahead of Christmas
Aldi: Strong growth in footfall in November Supermarkets across the UK grocery sector have seen online sales drop in the past four weeks as more shoppers are heading into store for their grocery shopping, once again driven by a return to small, convenience purchases. Data from NielsenIQ finds that online share of sales has fallen to 12.2%, down from 12.6% in the previous four weeks.
Company Spotlight: ShipStation
Frontline16 Nov 2021by Scarlette Isaac Founding Date - 2011 Location - HQ - Austin, Texas EUHQ - London No of Employees - 1,700+ Website - www.shipstation.com/uk/ Andrew Norman, Managing Director, ShipStation International "ShipStation is a web-based order and delivery management system, that helps retailers efficiently process orders from multiple channels, with multiple couriers." What does your company do and tell us how Ship from Store adds to this?
GUEST COMMENT Covid has seen the world of retail change for the better
Eleanor Thomas, Head of Research at online retailer Wholee Prime After recent UK data showed that 50 shops per day are shutting on the UK high street, Eleanor Thomas, Head of Research at online retailer Wholee Prime, explores the seismic impact the pandemic has had on the way we shop and its implications for the future of retail. Like so many others I was shocked when the pandemic first struck. It felt like something out of a dystopian horror movie.
Retail sales return to growth as shoppers stock up early for Christmas, buying more in-store and less online than in recent months
Shoppers appear to be stocking up early for Christmas. Image: Fotolia Retail sales in Great Britain grew for the first time in six months in October as shoppers started buying early for Christmas, likely linked to supply chain fears. Ecommerce fell at the same time, with the share of sales taking place online falling to their lowest level since the onset of the Covid-19 pandemic. Retail sales grew by 0.8% in October, according to the ONS Retail Sales report for October 2021.
Marketplaces Report 2021: The customer experience
Image: Getty (licenced for smp use) With ecommerce and mobile commerce having accelerated across the year, much of that traffic is now coming to marketplaces and retailers, brands and merchants have reacted. We explore this shift in our latest Marketplaces 2021 report, focusing specifically on how each major European market has evolved its marketplace structure.
How two EU Top1000 brands have become U.S. omnichannel leaders
The pandemic was the most dynamic industry shift we’ve seen to-date, across every dimension of retail. It forced many brands to roll out innovation that would normally take years of planning and production in a matter of months. This was not only a response to evolving customer needs but also a requirement for survival. Now, with well over a year of the pandemic behind us, retail is once again at a junction point.
Boots, Ocado and Homebase join LK Bennett in rolling out Bitcoin cashback scheme
Ocado: delivering rewards in Bitcoin Hot on the heels of LK Bennett’s plan to offer customers loyalty rewards in Bitcoin, Boots, Ocado and Homebase have revealed they are set to run a similar scheme. The retailers have teamed up with fintech company Mode, which will allow customers to make contactless payments using Mode’s QR scanning tech at the checkout and rack up Bitcoin cashback as they go.
EDITORIAL Navigating change: Land Securities on the future of shopping; Gear4music on Brexit
Retailers and the wider industry are responding to changing customer behaviour. Image: Fotolia In today’s InternetRetailing newsletter, we’re reporting as retailers and the wider industry continue to adapt to changing consumer behaviour, spurred by both the shift online and the effects of Covid-19. Retailers are also adapting to challenges including Brexit.
PEAK 2021 Clothing and books set to offer the best deals in Black Friday 2021
Clothing is one of the most sought after sectors online this peak (Image: Woodhouse Clothing) Black Friday means online retailers are increasingly putting more effort into monitoring the pricing of their competitors before deciding on a discount themselves. New data from Oxylabs, a leading web data gathering solutions provider, reveals the product categories that could drive the most competition this year.
EDITORIAL Screwfix, B&Q, Studio, Naked Wines: finding new ways to serve customers online and offline
In today’s InternetRetailing newsletter we’re reporting as the latest ONS retail sales figures suggest that shoppers are stocking up for Christmas early - spending more in October 2021 than they have in months. That may be related to the much-mentioned supply chain crisis, with people keen to ensure they have what they need for Christmas in plenty of time. Will this trend prove to have brought forward Black Friday spending into Christmas?
Naked Wines on the continued shift online, supply chain disruption - and subscriptions
Naked Wines says customers are continuing to buy wine online following the Covid-19 pandemic Naked Wines today reports first-half sales just ahead of last year’s pandemic peak, as the wine retail market continues to shift online. The pureplay wine retailer says its membership has expanded by 25% to 947,000 members over the last year, and that that reflects “sustained consumer desire for an attentive to traditional wine distribution”.
Has Apple already created the solution to save ad-tech?
The following is a guest post from Nicolas Rieul, chief strategy and marketing officer of mobile ad-tech company S4M. Could Apple's Identifier for Advertisers (IDFA), invented in 2012 then followed by Google's Android and Microsoft Windows Phone, become the basis for a post-GDPR unified tracking standard that saves ad-tech? Currently, 98% of smartphone users worldwide have a unique advertising ID.
Has Apple already created the solution to save ad-tech?
The following is a guest post from Nicolas Rieul, chief strategy and marketing officer of mobile ad-tech company S4M. Could Apple's Identifier for Advertisers (IDFA), invented in 2012 then followed by Google's Android and Microsoft Windows Phone, become the basis for a post-GDPR unified tracking standard that saves ad-tech? Currently, 98% of smartphone users worldwide have a unique advertising ID.
Mobile brings advertising into the Moment Planning era
If the Holy Grail of advertising effectiveness can be summarized by the well-known adage of broadcasting "the right message to the right person at the right time", mobile is now bringing to the latter a new dimension that will change our way of thinking about our advertising strategies. With interaction with traditional media being sporadic, communication opportunities have long been limited, decontextualized, and decorrelated from our daily activities.
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