Nicolas Roope on Muck Rack

Nicolas Roope

London, St Albans
As seen in: Design Week, LinkedIn, Dezeen, The Drum, Campaign (UK), Campaign (US), Campaign Asia, Campaign Middle East, New Digital Age
Advisor / fire-starter
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Articles

The missing ingredient in the clean energy transition

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By Nicolas Roope
| Design Week Verified
Most clean technology does not fail in the lab or on the balance sheet, but on the roof, the wall, the driveway or in the living room. Brilliantly conceived, expertly engineered – but pitifully ugly, uninspiring products. This is not vanity. It is a market failure hiding in plain sight. I have been watching it play out for nearly two decades, starting with Plumen. Back in 2007, the lighting industry had a real problem: how do you get people to switch from incandescent bulbs to energy-efficient ones?
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“I choose optimism - what have we got to lose?

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By “By designers, Nicolas Roope
| Design Week Verified
In moments of upheaval, optimism can feel like a luxury, an indulgence in the face of collapsing norms, dwindling investments, and institutional retrenchment. The conversation around optimism feels particularly timely, as we confront a business landscape gripped by a sense of paralysis.
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“Design must not get sucked into the age of average”

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By Nicolas Roope
| Design Week Verified
I really value Bill Gates’ comment that, “You overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” It says so much about how real change occurs in the world, but also how we humans perceive that change. Our attention is limited, so when we’re obsessed with a shiny new thing, we think a profound change will result overnight.
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