Nikki Baird on Muck Rack

Nikki Baird

  • Vice President of Strategy and Product, Aptos
Denver
As seen in: Aptos, Medium, Forbes, Yahoo Finance, Substack, Flipboard, Global Banking and Finance Review, Retail Dive, CMSWire, Chain Store Age, Retail TouchPoints and
retail technology maven @nikkibaird@hachyderm.io
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Articles

The alphabet soup of retailers’ hot topics

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By Nikki Baird
| Aptos
All Posts Nikki Baird - VP, Strategy and Product, Aptos | Read Time: 8 minutes One look at today’s retail headlines will tell you just how many issues retailers have to face every day. The list of issues is long and constantly changing, which is, of course, difficult for retailers to stay on top of, but it is also difficult for technology vendors to identify the issues that retailers consider a priority.
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From Secondhand to Standout: Why Retailers Need More Resale Offerings in Stores

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By Nikki Baird
| Aptos
Resale is having more than just a moment — it has gone from a curiosity to a full-blown trend with no signs of stopping. Between sustainability concerns leading to more emphasis on reuse and recycling and economic concerns driving consumers to lower-cost options, the growth of sites such as Vinted and eBay is heralding resale as a mainstay of retail. But one place where resale has not really gained traction is in the store.
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Retail Pulse Report: Buy Now Pay Later, GenAI Influencers, and Retail Empathy

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By Nikki Baird
| Substack
[This is Adobe Stock’s AI-generated idea of what “empathy in a retail store” looks like.] I maintain that the reason why consumers both feel like the economy stinks and also spend like there is seemingly no tomorrow is an expectation gap. It is true that consumers are better off than they were right before the pandemic, even when groceries are 25% more. It is also true that consumers are barely keeping up with inflation and feel like they should, by rights, be doing better than they are.
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