MRUC and RSCI projected a 40 per cent growth in the total readership on the basis of last one month’s recall of readers in IRS 2017 over 2014 to paint the readership of print publications all green at large while bringing back the TR as an alternative metric along with Average Issue Readership (AIR). The growth was mere 0.6 per cent in four years on the basis of Yesterday’s recall, which is termed as AIR.
After operating on discounted advertising rates for almost four years of a data dark period in the Indian print media, the publishers finally have the reason to rejoice with the launch of the new Indian Readership Survey (IRS). It is quite obvious that in the absence of data, there is no evidence of growth or intensity of reading habits. Suppose a publisher wants to hike the rates by 10 per cent. The advertiser then starts questioning it when there is no logic or reason in support of the hike.
No self-regulatory body ever wants the government to meddle in its affairs. The News Broadcasting Standards Authority, set up by the News Broadcasters Association (NBA), has never referred any complaint to the government. In fact, when the Ministry of Information and Broadcasting decided to ban a Hindi news channel, the NBA vehemently opposed the move. In a recent interview with Best Media Info, NBA Chairman Rajat Sharma said that the government had no business banning a channel.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".