Too much reliance on data can create confusion, Danny Searle, Chief Creative Officer, BBDO Asia, told BestMediaInfo.com during an interaction on the sidelines of Spikes Asia 2017 in Singapore. AÂ firm believer of human behaviour,Â SearleÂ feels data is not the absolute truth. "It's not absolute truth not because people are lying.
Kate Stanners, Global Chief Creative Officer at Saatchi & Saatchi, believes that if technology companies such as Capgemini and Accenture were to acquire giants like Publicis and WPP, it would be a big move. "One can only benefit from the deal by partnering with each other to deliver better rather than trying to be better than each other," she told BestMediaInfo.com during an interview on sidelines of Spikes Asia 2017.
Matt Eastwood, Global Chief Creative Officer, J Walter Thompson, spoke to BestMediaInfo.com in Singapore on the future of ad agencies in an environment where finances are always stressed, the importance of the Indian market for the agency and the strong female leadership that JWT India has. Eastwood said that JWT India not winning at Cannes for the work done for The Hindu was both disappointing and weird. He said the creative work coming out of India always surprises him.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".