Omar Akhtar on Muck Rack

Omar Akhtar

San Francisco
As seen in: LinkedIn, Medium, Fortune, Mary Ann Liebert, Inc., Dove Medical Press, Convince & Convert, Emerald Publishing, PR Week, DM News, Dagsavisen and
Research Director @AltimeterGroup, a @ProphetBrand company. email: oakhtar@altimetergroup.com Former member of the Aunty Disco Project
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Articles

The research process is broken. These 3 plays fix it

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By Omar Akhtar
| usertesting.com
A familiar scene plays out in product organizations every day. A team is wrestling with an important decision. Perhaps they're debating a new feature, trying to understand a sudden drop in engagement, or exploring a promising new direction for the product. The researcher in the room faces a choice. They can insist on following the process: scope the study, write the discussion guide, recruit participants, run sessions, synthesize findings, and present recommendations several weeks later.
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How to make confident design decisions at AI speed: A practical checklist

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By Omar Akhtar
| usertesting.com
AI has dramatically accelerated how fast teams can design, build, and ship. But there’s a growing problem: Speed hasn’t made decisions easier. In fact, it’s made them harder. In a recent webinar, four experts—Jason Giles (VP of Product Design, UserTesting), Andrew Hogan (Head of Insights, Figma), Logan Morris (Senior Manager UX Research, CarMax), and Andy Stites (Principal Experience Designer, CarMax)—came together to unpack what’s actually happening inside modern product and design teams.
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5 non-negotiables for the modern research team

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By Omar Akhtar
| usertesting.com
The rise of AI has fundamentally changed the speed of software development, with some teams now relying on agentic engineering to write up to 95% of their code. As product development accelerates, there's a growing risk that crucial user research will be skipped to save time.
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