, , , et al. 2026. “Introducing Sensory-Based Wine Choice Criteria Through an Educational Consumer-Oriented Program: A Mixed-Method Study.” Journal of Sensory Studies41, no. 3: e70157. https://doi.org/10.1111/joss.70157. Conflicts of Interest Two authors are affiliated with Concha y Toro's Center for Research and Innovation. This study received partial funding from Concha y Toro, and wines produced by the company were used in the training and evaluation sessions.