Pamela Hazelton on Muck Rack

Pamela Hazelton

Florida
As seen in: Practical Ecommerce, Medium, The Startup, Allrecipes, Substack, NewsBreak, The Writing Cooperative, The Entrepreneurial Way with AI, Geek Culture Medium
Exploring self-discovery and what it means to move forward after life turns you upside down.
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Articles

Using Photos to Convey Product Size

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By Pamela Hazelton
| Practical Ecommerce Verified
Shoppers don’t typically buy a product if they don’t understand it. Photos and videos can make a sale or hurt it depending on the angle, scale, and background. According to a Baynard Institute study, 42% of online shoppers attempt to gauge the size and weight of an item based on its images. But plenty of customers on Amazon, with abundant product photos, post reviews saying they thought an item was bigger or smaller, or lighter or heavier.
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11 Post-purchase Retention Tactics

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By Pamela Hazelton
| Practical Ecommerce Verified
Retaining existing customers is easier and cheaper than securing new ones. Plus, happy customers refer friends and family. Here are 11 post-purchase tactics to prompt customers to return and encourage others. Post-purchase Retention Tactics Instant purchase confirmations. A notification delivered to customers over their preferred communication method — email or text — puts them at ease.
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Lessons from Bed Bath & Beyond

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By Pamela Hazelton
| Practical Ecommerce Verified
The demise of retailer Bed Bath & Beyond reminds us of the necessity to adapt to evolving consumer needs. Overstock.com is reportedly buying the brand from bankruptcy and adopting the name. Still, the giant home décor and furnishings seller was set to close its doors. The failure to embrace online shopping early is surely a leading cause. Covid-19 accelerated the slide as Bed Bath & Beyond fell behind ecommerce rivals. Change is inevitable, and flexibility is key — for any business, online or off.
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