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Parker Herren on Muck Rack

Parker Herren

Verified
  • Editorial Innovation Lead, Ad Age
New York, United States
As seen in: Ad Age, Substack, Thrillist, Automotive News, Crain's Chicago Business, Plastics News, Omnicom Media Group, VideoNuze, Inferse, World Nation News, Gear Open and
Senior Media Reporter @AdAge | parker.herren@adage.com | he/him 🏳️‍🌈 very gay (no longer posting on here—find me on bluesky)

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Articles

Cannes Lions Day 2–WPP, OpenAI, Netflix and more updates

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By Parker Herren Verified, Ewan Larkin Verified, Gillian Follett Verified
| Gear Open
OpenAI revealed new ChatGPT ads details, the first round of Grand Prix winners were announced and dispatches from Croisette brand activations.
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Why Del Taco’s viral Vine still shapes the brand 10 years later

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By Parker Herren Verified, Gillian Follett Verified
| Substack
Del Taco added a mural to its Torrance, California, location where Dovolis filmed her viral Vine to honor her impact on the brand. (Del Taco) Hi all 👋 It’s Parker from Ad Age, and this week, let’s dig into Del Taco’s recognition that it hasn’t been able to make brand marketing as powerful as that viral Vine of its messed-up “fresh avocado” sign. Modern TikTok doesn’t have quite the same magic as OG Vine (I still recite a “in me mum’s car” every so often).
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WPP to rebrand GroupM as WPP Media-industry leaders react

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By Brian Bonilla Verified, Lindsay Rittenhouse Verified, Parker Herren Verified, Gail Kachadourian Howe
| Automotive News Verified
Three top 150 dealership groups were buyers and sellers of stores in Arizona, Florida and Pennsylvania, among the latest buy-sell transactions tracked by Automotive News.
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