Gillian Follett on Muck Rack

Gillian Follett

Verified
  • Social Media and Influencer Marketing Reporter, Ad Age
New York
As seen in: Ad Age, Substack, MassLive, Automotive News, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, AdForum, The NewsHouse, AlphaMaven
social media & influencer marketing reporter @adage ✍️ | she/her | send tips to gillian.follett@adage.com 🧚
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Articles

Why Del Taco’s viral Vine still shapes the brand 10 years later

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By Parker Herren , Gillian Follett 
| Substack
Del Taco added a mural to its Torrance, California, location where Dovolis filmed her viral Vine to honor her impact on the brand. (Del Taco) Hi all 👋 It’s Parker from Ad Age, and this week, let’s dig into Del Taco’s recognition that it hasn’t been able to make brand marketing as powerful as that viral Vine of its messed-up “fresh avocado” sign. Modern TikTok doesn’t have quite the same magic as OG Vine (I still recite a “in me mum’s car” every so often).
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How Dentsu Creative is rethinking its US leadership

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By Ewan Larkin , Gillian Follett , Adrianne Pasquarelli 
| AdForum
TikTok is letting users remix videos with AI—what creators need to know TikTok is testing a feature that lets users “remix” creators’ content using generative AI. Creators worry it could strip them of control over their likeness—but influencer marketing leaders say their fears may be overblown in this case.
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18 creative campaigns to know about today

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By Tim Nudd , Brandon Doerrer , Gillian Follett 
| urldefense.com
Last Updated September 23, 2025 11:30 AM EDT Among today’s creative highlights, Gantri cranks up the AI absurdity for its modern lamps; Instacart gets you ready for the week in its “Sunday Scaries” campaign; Wieden+Kennedy rolls out its first work for NikeSkims; and Ben Stiller introduces a low-calorie soda in comic spots.
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