Once you've acquired your first hundred customers, it’s easy to forget how little you know about them. You quickly get swept up in planning your next features and managing your growing team. As your business accelerates, your customer development efforts don’t keep pace. Collecting meaningful data on your customers isn’t a trivial task. Yet, if you aren’t continually executing on a well-defined customer development strategy, you’re going to run into serious problems as your business scales.
Next, we'll take a look at an incredibly simple way to increase your international growth: pricing localization. While we've covered the impact of pricing localization in depth on our blog, it's worth repeating because this is one of the easiest ways to boost your revenue. The data supports that if you just cosmetically update your prices — meaning you keep the same relative price but display it in dollars in the States or pounds in the UK — you're going to see an 11% boost in your actual revenue.
Grandfathering your customers into lower pricing seems friendly enough. After all, what's the harm in a discount to a loyal customer? It turns out that a serious threat to your business lurks behind that gesture of goodwill. Grandfathering kneecaps the expansion revenue you desperately need to grow and crushes your relationships with your customers. It remains one of the most pervasive yet least effective practices in today's subscription economy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".