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Articles by Patrick Hanlon
What An Analysis Of 295 Housing Markets Told Me About The National Market
Forum Categories All Member since 2018 · 1 post · 0 votes 3y Real Estate Agent · Nashua, NH · Member since 2015 · 15 posts · 2 votes 3y Rental Property Investor · East Wenatchee, WA · Member since 2014 · 10k+ posts · 16k+ votes 3y Real Estate Agent · Minneapolis, MN · Member since 2016 · 7 posts · 4 votes 3y BiggerPocketsTime to Refi? Get the Best Loan Lender Finder helps secure the best loan for your strategy. Easily connect with top investor-friendly lenders now to lock in lowered rates.
Think & Link with David Fischer and Patrick Hanlon
Overview We are seeing new light in the darkness of culture. The brands we adopt and content we consume have a central role in how we see the world. We have David Fischer, Business Affairs and Acquisitions at Angel Studios with Patrick Hanlon Author of Primal Branding on our stage in September. Angel studios is behind some of your favorite family friendly stories, movies and streaming content.
Farage byelection bid risks backfiring as main parties will not contest vote
NIGEL FARAGE’S ATTEMPT to fight a “people versus the establishment” byelection risks falling flat, with the major parties saying they will not contest the vote he has triggered. The Reform UK leader said he would quit as an MP on Tuesday as he came under further scrutiny over his finances, saying that the voters in Clacton “should be the judges of my actions”. Farage said: “This will be a people versus the establishment by-election.
Switzerland beat Canada to top group as co-hosts fail to seal home last-32 match
BREEL EMBOLO HELPED to dash co-hosts Canada’s hopes of a last-32 clash on home soil as unbeaten Switzerland clinched top spot in Group B with a 2-1 victory in Vancouver. The Rennes frontman set up both Ruben Vargas and Johan Manzambi after the break as the Swiss ensured they will return to the same venue in the knockout stage despite substitute Promise David’s reply. Jesse Marsch’s side, who finished above Bosnia and Herzegovina by virtue of their head-to-head record, face a trip to Los Angeles.
Champ’s Choice Rory McIlroy served himself first at Augusta
RORY MCILROY PULLED off a bit of a risky fart this week. At a press conference in advance of hosting the Masters Champions’ Dinner in Augusta the Holywood-born Pro threw out a half-serious comment about choosing to go “less Irish” with the menu because he “wanted to enjoy” the dinner himself.
What's The Difference Between Fad And Fashion? The Build.
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People always ask, "What happens at a Primal Dig?"
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Introducing Mamo Your Personal Finance Companion
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The Mustard Seed, Limerick: what organised chaos on a plate tastes like.
By Russell Alford and Patrick Hanlon. Friday June 20 2025, 8.00 BST, The Sunday Times. The setting exudes unashamed old-world charm, matched by meticulous service, while the kitchen’s fearless creativity sets it apart from other country house hotels. The Mustard Seed is unashamedly old world, with service to match, featuring white linen and antique silver.
Founders Who Build Primal Brands Create More Value, Have Better Exits
Surprised? Not likely. Common sense says that companies who attract people that believe in them, build more value than companies with product lists and a spread sheet. Primal Brands create belief systems, not just products or personalities, and embed their Primal Code® (creed, rituals, language, etc.) into the DNA of the company. Primal Brands Have Premium Pricing Power Primal Brands are able to charge more, because customers aren’t just buying a product.
What Is AI + Primal Code®?
The real place where AI can succeed today is in strategic brand planning. Art by soul_craft Using Primal Code® plus AI is the most intelligent digital process to build, manage and transform brand communities. “It’s applicable to wherever you are in your journey,” declares Sarah Stein, a former P&G marketer with deep knowledge in B2C Beauty, Wellness and Home sectors.
Using AI For Successful Brand Strategy
Integrating Primal Branding® with AI helps you determine uniqueness and differentiation Art: ali.alia.art Many marketers use AI to streamline content creation and the design process, without realizing that AI can also help optimize your brand’s strategic process. Primal Branding® is the unifying principle that unites performance marketing and brand.
What Is A Strategic Brand Narrative?
Brands have evolved from being a logo, the website and some identifying colors and marks. Today, “brands” are the conversations and moments we share together—mostly because we also share the same beliefs—whether we are shoppers, users, customers, consumers, advocates, tribe, movement, crowd or people. “When I think about how brands have changed over time, it’s really about building a belief system,” says Becca Hoeft.
Patrick Hanlon on LinkedIn: #vote2024
Patrick Hanlon’s Post Fast Company Executive Board. Author of globally acclaimed bestselling book “Primal Branding” which is required reading @YouTube. Build belief systems to create brand and value. Founder. Speaker. Practitioner. C-Suite. 7h Edited The fundament of any brand is for people to agree on its reasons for being. The United States of America is one of the world’s greatest brands and this seems like time for people to remember the basic ideals that have made us unique since 1776.
How Stanford University Builds Predictable Success
Did you know that Stanford University can point to over 5,000 companies that have their roots at Stanford? That list includes favorite companies like Google, Nike, Apple, Amazon, Netflix, LinkedIn, Uber, IDEO, Intel, Oracle, Hewlett-Packard, Charles Schwab, Yahoo!, Gap, Tesla, even the Special Olympics. These companies generate annual global revenues of $2.7 trillion, an amount equivalent to the world’s tenth largest nation.
True Content Creators Pull Influencers Away From Brands
Whether assembling in-house teams or hiring outside vendors, smart companies are pulling back from ego-driven Influencers in favor of true content from independent content creators. This tactic often is not only less expensive, but — posting authentic content on your own website can create better outcomes. Step back. When conventional TV failed to reach mass audiences in traditional numbers in the millions, marketers wondered how to get their numbers back in shape. Snap.
What Are Nonbelievers In Primal Branding?
Nonbelievers is one of the seven pieces of Primal Code® included in the Primal Branding sequence. In Primal Branding, nonbelievers refers to those people who are opposed to your brand’s values, reason for being or message. They often distinguish themselves by playing the role of oppositional characters. Companies spend hours, days, months trying to pinpoint who they are and what they want to become. This is a classic positioning exercise, and necessary to differentiate ourselves in the market.
How Interconnected Rituals Energize Brands
Rituals are one of the seven pieces of Primal Code® identified in Primal Branding. The other pieces of Primal Code are Creation Story, Creed, Icons, Sacred Words (or Lexicon), Nonbelievers (or Pagans) and Leader. Icons and Rituals work closely together. You’re staring at this post, which is a ritual, and you’re looking at it on your computer or smartphone—which are iconic.
Patrick Hanlon Accepted Into Fast Company Executive Board
New York City May, 2024 — Patrick Hanlon, founder and chief executive officer of primalbranding.co, has been accepted into Fast Company Executive Board, a vetted professional organization of company founders and senior executives passionate about technology and design. The Fast Company Executive Board is a vetted professional organization of business leaders committed to shaping the future of business through technology and design.
'Smartless' As A Primal Brand
How many people watch 'Smartless'? Raise your hands. For me, it started with my daughter telling me that I should listen to 'Smartless,' “You’ll like it,” she nodded. I don’t like it: like hundreds of thousands of other people, I’m obsessed. Identify yourself. Somewhere between the writer’s strike and the pandemic a perfect storm was churned for Jason Bateman, Sean Hayes and Will Arnett. Lonely but not alone, employable but temporarily unemployed, they decided, what the hell, let’s do a podcast.
What Is Ritual In Primal Branding?
Rituals are one of the seven pieces of Primal Code® identified in Primal Branding. The other pieces of Primal Code are Creation Story, Creed, Icons, Sacred Words (or Lexicon), Nonbelievers (or Pagans) and Leader. Icons and Rituals work closely together. You’re staring at this post, which is a ritual, and you’re looking at it on your computer or smartphone—which are iconic.
What Is The Creed In Primal Branding?
All communities declare shared principles. French philosophers phrased it as the raison d’etre. Your reason for being. Why are we here? Why do we exist? Why do we come to work in the morning? Communities rally around a central idea that everyone wants to be associated with. These shared beliefs are usually defined in words: Just do it. Think different. The ultimate driving machine. Semper fi. E pluribus unum. These words are aspirational. People gather, congregate, and cluster around them.
The Cloud Marketing Mantra
Trust in traditional institutions has plummeted. Trust in corporations, government, and media are at all-time lows. And, of course, people still don’t trust advertising. People don’t believe what you have to say. They believe what others have to say about you. We have to retrain people to understand that in the digitally generated worlds (including social, w3, VR) marketing as a practice no longer exists. People exist.
What Is A Creation Story In Primal Branding?
The creation story is the beginning of your brand mythology and the first piece of Primal Code®. The creation story is not the why of a brand, as has been claimed by a ChatGPT error. The creation story is the founding tale of how the enterprise came into being.
Make BFCM Bigger, Better YOY
Notice how some companies actually closed up shop for Black Friday? Huit Denim Co., for example, is a unique manufacturer that produces high quality/high demand blue jeans. Their low production in small sustainable quantities puts them at high risk and at the edge—physically, financially, emotionally. Nevertheless, they shut down their site on Black Friday, the biggest sales day of the year (they were back up on Saturday). REI started doing this a while ago. Others have picked up the same theme.
A Brand Storyteller's Guide To Content Creation
Content production becomes a brand-building machine when you overlay the matrix of Primal Branding®. The role of the Chief Content Officer is not only to outline the communications that help build usability and desire, but to help build the larger Brand story of what we want to become. Robert Rose, chief strategy advisor at CMI, advises content creators to look at how Hollywood develops an episodic TV show season.
How Ireland's chefs are rediscovering the joys of cooking with seaweed
As soon as an essential active ingredient in Irish cooking, seaweed is now gradually making its resurgence, from expert cooking areas to family tables. Photo by Melanie Mullan Please be considerate of copyright. Unapproved usage is forbidden. Travel In Connemara, the beaches are scattered with seaweed, which brings a fragile umami struck to whatever from cookies to pesto. And although it invested years out of favour, cooks have actually concerned re-embrace this most Irish of active ingredients.
The Winning Strategy Of Unbounded Brands
Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless.
How Ireland's chefs are rediscovering the joys of cooking with seaweed Original
Travel This article was produced by National Geographic Traveller (UK). Within the soft, nutty yellow corn tortilla is a slick of piquant, smoky salsa, pan-wilted rainbow chard and a crowning of cheese, finely grated in pale, positively delicate curls. The main bulk of the filling looks and bites like stewed lentils, but the fatty texture and umami complexity is more reminiscent of minced meat, all slow-stewed and jammy. Yet, it’s neither — it’s made from dried seaweed pulp.
Brand Advantage: Become Your Own Archetype
It has become standard for marketing and communications pros to spin psychologist Carl Jung’s wheel of archetypes, hoping to land on an appropriate story model for their brand. That’s great. But here’s how to level up — the real marketing objective should be to become your own archetype, right? How is this possible? Here’s a mythic example: Carl Jung himself pointed to the Greek adventure tale of Jason and the Argonauts, to help him illustrate the hero’s journey.
Become Your Own Brand Archetype
The best thing about archetypes is not understanding them, but discovering how to become one. Illustration: Matt Craven It has become standard for marketing and communications pros to spin psychologist Carl Jung's wheel of archetypes, hoping to land on an appropriate story model for their brand. That's great. But here's how to level up - the real marketing objective should be to become your own archetype, right? How is this possible?
The Creation Of BMW's Ultimate Driving Machine Campaign
Does anyone remember a time before BMW? Unlikely. The German import has been on American streets since before most people were born. But in 1973, two advertising guys named Martin Puris and Ralph Ammirati ditched Carl Ally Advertising and the Fiat account to rent a hotel room in midtown Manhattan. They gave themselves four weeks to get a paying advertising client. After three weeks, they had no one. On week four, they got UPS. The very next year, BMW followed.
Why Brands That Deliver Excitement Outperform
Relationships are built with exclamation points, not dollar signs. Performance marketing techniques may fulfill your hustler urge, but Brands that consistently excite and deliver awe and wonder not only meet quarterly projections, but bring you closer to your Brand vision. You might think in terms of a funnel, but your customers use a sieve. People don’t want to just be engaged, they want to be re-engaged. They want to feel like beloved participants in your community.
ESG: Not Just Good For The Planet, Good For The Economy
Patrick Hanlon Patrick Hanlon “Primal Branding” is required reading at YouTube for accelerating audience growth and advocacy. We have broken the code for attracting Brand communities of fans, audiences and shoppers. Global Brand Transformation. Published Jun 15, 2023 We have often mentioned that the #community surrounding your product is often more important than the product itself.
Launch A Brand Revolution
Patrick Hanlon Patrick Hanlon Published May 8, 2023 Gil Scott Heron is credited with being the godfather of rap. His lyrics were vocalized somewhere between #jazz and a poetry slam, more spoken than sung. It is Gil Scott Heron’s voice when you hear the words “The revolution will not be televised”, the obligatory backbeat behind the Showtime series “Homeland”, TV. Commercials and other streams.
Manufacturing and Distribution Trends Impact the Value of Credits and Incentives
In 1791, New Jersey offered Alexander Hamilton a tax abatement to entice him to place a manufacturing plant there. Since then, incentives have been used by states and localities to encourage investment, reward job creation, and target businesses for growth. Today, the U.S. manufacturing/construction sector is booming — and every state in the union wants a piece of it.
Oliver Stone Drops A Bomb On Clean Energy
Patrick Hanlon Patrick Hanlon Published May 3, 2023 The last time we heard from award winning director Oliver Stone was in connection with the film JFK Revisited and the JFK t.v. miniseries JFK Destiny Betrayed. This week the Oscar-winning director released a new documentary film titled Nuclear Now which pushes nuclear as part of the clean energy solar, wind, nuclear triumvirate. Fossil fuels are on their way out of public favor, displaced by wind and solar.
Startup Strategy: Making People Care
There is a lot of positive energy, excitement and passion that surrounds startups and fresh entrepreneurs who have a vision of how they can impact the planet according to their own slant on the world. Truth is, nobody cares. Not really. Sure, your mentor may care. Your spouse may care. Your startup investors may even care — a little (but remember they have other startup investments to protect them in case you run aground).
Growing Brands With Heavy Users And Advocates
Heavy users and advocates play important roles in marketing as they can help companies to reach new customer targets, increase brand awareness and loyalty, and drive sales. But you have to know them to love them, so here’s a closer look at their roles: Heavy users are customers who use a company’s products or services frequently and spend a significant amount of money on them.
How Jeff Bezos Uses Storytelling To Engage Audiences
Storytelling is a foundational skill for entrepreneurs and founders to attract investors, employees, and customers. People want to partner with someone who’s smart, of course, but they also want to be a part of an exciting and inspiring journey. The story you tell–and how you tell it–is critical to building a winning team.
The Critical Link Between Fame And Brand Story
In 2012, a South Korean performer named Psy posted a video titled “Gangnam Style” on YouTube. Psy’s performance, personality and K-Pop confidence propelled Psy to became the first music artist to reach one billion views on YouTube. The world waited for more from Psy, but it never came. Instead, Psy (real name Jae-sang Park) enjoyed his fifteen seconds of fame then faded to black. You can watch Psy’s retrospective here.
Branding’s 7 Best Tools
The biggest shift today is that Brands used to be about products and services — but today “Brand” is about the people who buy those products and services. Look at some of the world’s favorite brands like Apple, Google, Nike, TOMS, and you’ll see that they all have something in common — they all have a belief system in place that attracts others who share their beliefs. Which makes the following seven tools so important.
7 Elements Form The Social Code Of Brands
You might not think that you are a brand, or that you buy brands, or that where you live is a brand—that is, until you consider that, like so many other things, brands too have evolved. “Brands” are no longer Mad Men in plaid suits trying to sell you something. Brands are not evil entities trying to trick you.
Omg I never knew that. Same here and I never wanted the same thing to…
Omg I never knew that. Same here and I never wanted the same thing to happen again, which led to the existential moment. Btw I thought this was a “current” photo. 🙌 My feed today is full of people posting about losing their jobs or those sharing news of major layoffs at tech companies. Losing a job is scary. But it can also be the absolute best thing to ever happen to you. I should know because it happened to me. Donny Deutsch's show, The Big Idea, got canceled.
How To Find Your Brand Voice
Brand voice is often described as the words and grammar you use to communicate with people. But, actually, brand voice is not only the grammar and tone of voice but the combination of words, sounds, images, lighting, taste and touch you use to attract — and become cozy with — your brand community. People can sense in an instant whether you are talking to them, or communicating to someone else.
Jon Bond, Other Adland Luminaries Form New Marketing Consultancy
Someone recently asked me, "Why do we need a group for women in finance and fintech," so I asked each one of our founders that question. Here's what Anna Kincannon, MBA said. And join our LinkedIn group to find out more about our Save the Date inaugural event on January 24th! https://lnkd.in/gm8uaMMh More info coming in the new year!
The job title for 2023: Marketing AI Trainer.
Brand Storytelling: Land Rover's Epic Adventure #primalbranding #storytelling #brand #ContentCreator To view or add a comment, sign in Patrick Hanlon reposted this Introducing another founder of Twin Cities Finance Women: I hadn't seen McKenzie Davidson since she was a tween. Fast forward to last summer when we were reconnected and I learned she started a career at Q2.
What Is Brand Voice, Again
Patrick Hanlon reposted this I’m speaking to you, because you speak to me: Brand Voice. #branding #brandbuilding #socialemediamarketing #marketing #CBO #advertising What Is Brand Voice, Again
Move Your ROAS By Going After The Movable Middle
Last week, I came across a blog written by friend Joel Rubinson, an expert in the field of media science. I first met Joel when he was the Chief Research Officer of the Advertising Research Foundation, these days he’s been staying relevant working with MMA Global (whose members include Google, Meta, Electronic Arts, Spotify, Unilever, McDonalds, Ford). Joel’s piece made me think again about the power of paid advertising.
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