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Sophia Epstein on Muck Rack

Sophia Epstein

Verified
London
As seen in: BBC, WIRED (UK), Substack, Wired Japan, RealClear Markets, GQ South Africa, Contagious, Analytical World Blog, Protein, Future Commerce and
internet explorer @ Open Tabs 📩 ~ founding editor DF magazine ~ views my own ~ “she’s got a good head on her shoulders” - my friend’s dad ~ ex @wireduk
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Articles

Windows Of The Mind

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By Sophia Epstein Verified
| Protein
In 2021, Vauhini Vara asked OpenAI’s GPT-3 to help her write about her sister. Since her sister’s death, Vara hadn’t been able to do it herself. The then-emerging technology offered an unusual path through the block. This was pre-ChatGPT and the resulting text was novel: a piece titled "Ghosts: I didn’t know how to write about my sister’s death—so I had AI do it for me." Vara’s words were published in bold, with GPT-3’s contributions beneath in Courier New.
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Insiders #231: The Process is the Product

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By Sophia Epstein Verified
| Future Commerce
Insiders #231: The Process is the Product 17.6.2026 Insiders #231: The Process is the Product Insiders #231: The Process is the Product June 17, 2026 The London Brief is a series from Future Commerce covering commerce and culture of the United Kingdom’s capitol city. In the hours leading up to Lady Gaga’s latest album release, a video appeared on social media of the pop star’s face, depicted as a lit candle, slowly melting into perfect lines of wax.
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Vibes Gambling

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By Sophia Epstein Verified
| Protein
There are many ways to describe the state of the world we’re living in: The Information Age, The Brainrot Era, The Slop Society. But the one that feels most resonant is The Casino Economy. We’re no longer just betting on stocks, or on Arsenal to win the league, or even on whether Trump will start a war – we’re gambling with who we are. It sounds a bit dramatic.
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