“When do you get your soul?”An agnostic friend of mine asked me that in college: Not what or how or why or even if, but when—a question that neatly asks all the other questions too, hinting at the incredible intricacies and, perhaps, paradoxes, that come with the concept of an immortal soul. I’ve thought about that question often since. Sometimes I think about it when I consider abortion or artificial intelligence or even when I see a gorilla in a zoo. When do you get your soul?
Stephen King and I go way back. I think IT was actually the first book of his that I read, way back in high school, and for years I kept coming back for more. But I didn’t keep reading King solely because of the scares . What drew me in, more than anything, was often his insistence that good and evil were quite tangible. And that we were called to choose one side or another. That thread holds true in most of my favorite books by King: The Stand. The Dark Tower series. Needful Things. The Shining. IT.
IT made an estimated $123 million this weekend, setting a record for highest debut ever for a horror movie. Based on Stephen King’s uber-creepy (and even more demented) novel of the same name, IT refers to the fearsome evil embodied by Pennywise the Dancing Clown, who has preyed on the children of Derry, Maine, for seemingly hundreds of years. It’s not a promising setup to unlock spiritual messages, I suppose. But you’d be surprised.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".