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Paul Greenwood

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Social Search, AI content and How online behaviour will change

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By Paul Greenwood
| Marketing Communication News Verified
By Paul Greenwood, global head of research & insight at Social search: "Social search is set to surge even more in 2026. Brand discoverability on social media will be just as important as on Google. In particular, text-based social platforms are going to see increased interest from brands because they're so often used to train AI Large Language Models, so brand presence there will help with GEO strategies." Social commerce: "Social commerce is another growth area.
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Paul Greenwood: Social Search, AI content and how online behaviour will change

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By Paul Greenwood, Ricki Green Verified
| Campaign Brief Verified
Social search Social search is set to surge even more in 2026. Brand discoverability on social media will be just as important as on Google. In particular, text-based social platforms are going to see increased interest from brands because they’re so often used to train AI Large Language Models, so brand presence there will help with GEO strategies. Social commerce Social commerce is another growth area.
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Jørgen Strand Larsen har slitt med akillesen.

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By Tore Ulrik Bratland, Henrik Myhrvold Simensen, Paul Greenwood, David Davies
| Dagbladet Verified
Kort fortalt Tidligere president, Barack Obama, uttrykker bekymring over hvordan universiteter og bedrifter i USA gir etter for press fra Trump-administrasjonen. Han mener at disse institusjonene bør stå imot og bevare sin akademiske uavhengighet og mangfoldsmålsetninger. Obama kritiserer også Trumps forsøk på å svekke demokratiet ved å sende nasjonalgarden til byer som Chicago. Ekspresidenten påpeker at det er viktig å vise integritet, selv om det kan være ukomfortabelt.
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