Paul Bobnak

In this episode, we talked with Hudson Printing about how the company is focused on reinventing print to prov…

In this episode, we talked with Production Solutions about how the company is revising its missions to emphas…

Discover the pros and cons of political direct mail vs email campaigns. Learn which strategy delivers better …

In this episode, we talked with PFL about how different-sized companies deal with challenges, healthcare mail…

Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some tips to he…

Discover how to increase your return with the different types of direct mail formats available, and gain insi…

QR codes are the latest way to drive sales. Read our post on how to use QR codes in marketing and improve you…

When creating a strategy for a successful campaign, you need to find a direct mail frequency that balances yo…

Creative direct marketing ideas - when used properly in a direct mail campaign - engage prospects and custome…

Myth : Many big companies and household-name brands have cut way back on sending direct mail because digital …

You're almost home after a long day. Besides dealing with your normal work and life challenges, you've seen h…

Every day, your customers are exposed to hundreds of ads across digital media. Direct mail can help you overc…