Skip To Main Content
Paul Bobnak on Muck Rack

Paul Bobnak

Paoli, Philadelphia
As seen in: Total Retail, Printing Impressions, Print & Promo Marketing, NonProfit PRO, In-plant Impressions, Mailing Systems Technology, Midland Paper, Packaging Impressions
Covers:  printing; direct mail; marketing; inkjet; retail marketing; omnichannel marketing; nonprofit fundraising and marketing

Get in touch with Paul

Contact Paul, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Paul Bobnak’s Journalist Portfolio

See all →
Meet the Mailers: Reinventing Print and Mail

Meet the Mailers: Reinventing Print and Mail

In this episode, we talked with Hudson Printing about how the company is focused on reinventing print to prov…

View article →
Meet the Mailers: Being a Problem Solver

Meet the Mailers: Being a Problem Solver

In this episode, we talked with Production Solutions about how the company is revising its missions to emphas…

View article →
Direct Mail or Email? Comparing Political Campaign Strategies - Mailing

Direct Mail or Email? Comparing Political Campaign Strategies - Mailing

Discover the pros and cons of political direct mail vs email campaigns. Learn which strategy delivers better …

View article →
Meet the Mailers: Direct Mail in the Customer Journey

Meet the Mailers: Direct Mail in the Customer Journey

In this episode, we talked with PFL about how different-sized companies deal with challenges, healthcare mail…

View article →
How to Maximize Your Mail for Informed Delivery

How to Maximize Your Mail for Informed Delivery

Informed Delivery can be a powerful way to create impressions. In this article, we're sharing some tips to he…

View article →
Exploring Different Types of Direct Mail Formats to Increase ROI - Mailing

Exploring Different Types of Direct Mail Formats to Increase ROI - Mailing

Discover how to increase your return with the different types of direct mail formats available, and gain insi…

View article →

Articles

Help Your Direct Mail Customer Feel Smart

|
By Paul Bobnak, Harriet Gatter, Bill Prettyman
| Print & Promo Marketing
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” I thought about that quote from former HubSpot executive Joe Chernov recently and how it can be applied to direct marketing. The distinction that it makes gets at something that can sometimes get lost in all the talk in mail about messaging, positioning, and creative. For a company selling a product or service, the temptation is to make the mailpiece about the company. We’ve all seen this.
Open in Who Shared Issue with article?

Help Your Direct Mail Customer Feel Smart

|
By Paul Bobnak
| Printing Impressions Verified
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” I thought about that quote from former HubSpot executive Joe Chernov recently and how it can be applied to direct marketing. The distinction that it makes gets at something that can sometimes get lost in all the talk in mail about messaging, positioning, and creative. Who is the mail really about? For a company selling a product or service, the temptation is to make the mailpiece about the company.
Open in Who Shared Issue with article?

5 Direct Mail Objections & How To Answer Them

|
By Paul Bobnak, Harriet Gatter, Bill Prettyman
| Print & Promo Marketing
Somewhere in your direct mail pipeline right now, there’s a marketer who’s interested … but hesitant. Maybe they’ve heard that mail is too expensive, or they had a campaign flop a few years back. Or maybe they’ve never been given a compelling reason to stop spending every dollar on digital. Fortunately, the data has never been more in your favor. Here are five objections you’ll hear and how to answer each one with confidence.
Open in Who Shared Issue with article?
See all 646 articles

Interview

See all →

What was your first job as a journalist?

high school newspaper

Have you ever used a typewriter?

Yes - a manual Remington and an IBM Selectric.

How is social media changing news?

It's giving the public - for better or worse - a chance to connect directly with journalists.