As you scroll through your feed of avocado toasts and acai bowls, it’s glaringly apparent consumers have never been so preoccupied with how and what they eat. The food obsession has reached critical mass and at WGSN, we are obsessed with figuring out how the future of food will evolve. This year alone we’ve seen meal kits grow in popularity, because with our time crunched lives, structures that help save time on meal planning, prep and cook time are incredibly useful.
It’s become clear that sustainability is about embracing change and being successful at change management. It starts with the brand’s purpose, vision and proposition. It includes a solid strategy and actionable plan aimed at understanding and changing the supply-chain – plus a compelling, creative internal and external communications plan to ensure people and consumers want to be part of the journey based on Futerra’s model.
Coinciding with the end of October’s S/S 18 Shanghai Fashion Week, Hong Kong brand Initial held an immersive experience for guests, which stood out among the backdrop of catwalk shows. The theme for the event was “The Orient Express’ and the aim of the night was to celebrate all things blue. The event was designed to transport guests back in time, taking them to a retro futuristic past that mixed elements of East meets West.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".