1390 Brookside Drive was the first home we ever knew after WWII. A small, post-war development called Victory Gardens just off Davis Street in San Leandro, California. Two bedrooms, one bath, stucco-faced that Dad with the help of Uncle Kaj added an upstairs bedroom to. It had the San Leandro Creek behind it and a lamp post out in front that Dad made with a wagon wheel from our grandparents’ farm in Orland, California.
I went online ’cause I couldn’t find a New Black Fedora at my local hardware store. With a feather in its side, I felt new pride, and headed for the Dress Rehearsal. I read my lines, did real fine, never took off my hat, come Column Time it seems just fine, to tell you about my New Black Fedora. Curtis lent me his, in case mine didn’t come on time, but it did, right on schedule. Came in a box on the front porch. Never bought a hat online, so I opened my new box with glee, Oooh Wee!
Suppose I did this for a living, could I keep up the pace? Or would I shrink into a mis-shaped curl, laptop open on my chest, supported by my knees, feet down upon my recliner, footrest up, tethered to the juice in the wall by the white wire lifeline keeping my batteries up? Would I become a wallflower of non-social encounters, talking to only our cats daily, when I feed them, clean their boxes, fetch their fresh water?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".