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Peter Clark on Muck Rack

Peter Clark

New York
As seen in: EMARKETER, Yahoo Entertainment, Fandom, The Guardian, TIME, Yahoo News, Cambridge University Press & Assessment, IGN, IGN Brasil, Variety, Substack and
Editorial @a16z Tech. Internet. TV. Movies. Books. Art. #gamedev. He/Him.

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Articles

Gen Z gamers keep the audio running

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By Peter Clark
| EMARKETER
Key stat: 45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER. Beyond the chart: Gaming is only part of the story, because Gen Z's audio time runs deep on its own. Gen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to Comscore. Meanwhile, divided attention does not mean lost attention.
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Generative AI is the fastest-growing screen time activity, but it's still the smallest

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By Peter Clark
| EMARKETER
Americans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. "This is unique.
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Women are driving four out of five Chewy visits

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By Peter Clark
| EMARKETER
Key stat: Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore. Beyond the chart: That gap says more about Chewy than about pet products. Women only narrowly outpace men in buying pet products online, 35.6% versus 30.1%, according to Bizrate Insights and EMARKETER. Meanwhile, the pets explain the loyalty.
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