Peter Clark on Muck Rack

Peter Clark

New York
As seen in: EMARKETER, Yahoo Entertainment, Fandom, The Guardian, TIME, Yahoo News, Cambridge University Press & Assessment, IGN, IGN Brasil, Variety, Substack and
Editorial @a16z Tech. Internet. TV. Movies. Books. Art. #gamedev. He/Him.

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Articles

Amazon's AI and infrastructure ambitions raise questions about its retail future

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By Peter Clark
| EMARKETER
Amazon's rapid expansion into artificial intelligence, advertising, and supply chain services is prompting analysts to reconsider what kind of company it has become, even as its core retail operations continue to fuel growth across all divisions. "Is Amazon even a retailer anymore?" said our analyst Suzy Davidkhanian on a recent episode of "Behind the Numbers." "It started as a bookstore. It turned into a marketplace.
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How in-flight ads benefit from captive audiences

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By Peter Clark
| EMARKETER
In-flight advertising increasingly gives marketers a unique way to build awareness or deepen connections with travelers. "We know in flight, you're paying more attention. There's less distractions. You're more engaged to the content on your screen and on your device," said Matt Miller, director of advertising at ViaSat Ads, during EMARKETER's Ad Buyer Strategies Summit.
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Restaurant offers are invisible to half of diners

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By Peter Clark
| EMARKETER
Key stat: Half (50%) of US adults said they didn't notice any offers during their most recent restaurant purchase, compared with 46% in retail and 32% in groceries, according to a March 2026 PYMNTS Intelligence study conducted by FIS. Beyond the chart: The awareness gap isn't that diners don't care about deals, it's a channel problem. Some 33% of US restaurant diners discover promotions via email or newsletters and 32% via social media, according to a YouGov survey.
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