Phil Rowley on Muck Rack

Phil Rowley

Sherwood Park
As seen in: Adweek, BC Outdoors, Campaign (UK), Kerrang!, WARC, Campaign (US), BBN Times, Management Today, Campaign Asia, The Media Leader UK, Ex Bulletin, New Digital Age
Fly fishing is my passion, especially stillwater! I teach, guide, write along with some TV. Visit my website flycraftangling.com for more.
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Articles

The biological compass: How modern tech reveals our ancient human truths

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By Phil Rowley
| The Media Leader UK
Opinion It’s not that artificiality is inherently dangerous. It is that people can tell when something is being offered honestly and when it is trying to pass itself off as the real thing. Phil Rowley explains. When did people first discover jet lag? It’s a question I asked myself a few weeks back when I found myself in my living room, annoyingly wide awake at 2.14 am, after a long-haul return flight from San Francisco. The clue is in the name.
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From Cassette Futurism to Friction Maxing: Why we want tactile media experiences again

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By Phil Rowley
| The Media Leader UK
Opinion In the digital age, physicality still counts. We need to remind ourselves that we live in a physical world by designing for senses such as texture, sound and resistance. It’s what youth generations crave. Two years ago, director Fede Alvarez delivered a sequel to Ridley Scott’s 1979 sci-fi masterpiece, Alien.
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Why talent doesn't always equal fame and what marketers can learn from it 

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By Phil Rowley
| The Media Leader UK
Opinion Talent and fame are frequently governed by three levers of ‘attention’, namely scarcity, pattern reliance, and distribution. Phil Rowley breaks it down. Are the best things the most famous things? How about the other way round: are the most famous things the best things? To put it into marketing-speak: does high quality naturally drive high awareness? If not, why not? Let me illustrate this further with a specific example.
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