PPC Land

PPC Land, Sunday, July 12, 2026 9:26 PM The advertising industry is being split in two by an iceberg effect, said Ian Whitaker, a research analyst and advisor, PPC Land reports. Visible above the surface are advertisers like Pepsi, Coca-Cola and Unilever, that traditional agencies have always served.

PPC Land, Sunday, June 21, 2026 9:08 PM The New York Times produced a big gain for an unnamed international bank using a data clean room that prevented either party from accessing the other’s raw data, PPC Land reports. According to the case study, which was published by Dencentriq. the campaign produced a 20% hike in the Quality Visit Rate, a 61% rise in the international click-through rate and a 25% increase in performance in the United States. Read the whole story at PPC Land »

PPC Land, Monday, June 15, 2026 8:28 PM Visibility in artificial intelligence (AI)-generated shortlists is rapidly becoming the central investment priority in commerce media, replacing traditional impression-based advertising, according to a report from Koddi, titled, The State of Agentic Commerce (Media): How Agentic AI is Reshaping Control, Value and Monetization, PPC Land reports.