Skip to main content
Rachel Karten on Muck Rack

Rachel Karten

Verified
Los Angeles
As seen in: Link in Bio, Link in Bio by Rachel Karten, Yahoo Life, After School by Casey Lewis, Ali LaBelle Creative LLC, Carla Lalli Music, Content Is Not King, Cruel Summer Book Club (Podcast), Substack, The Strategist, This Needs Hot Sauce, Bon Appetit and
i write a newsletter about working in social media. author of link in bio. prev social lead at @bonappetit. rachelkartengroup@caa.com
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Rachel

Contact Rachel, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

44% of social marketers feel like their boss doesn’t understand social media

|
By Rachel Karten Verified
| linkinbio.news
Last month, Link in Bio conducted a survey to get a pulse check on the social media industry. We received 834 responses from social media professionals across industries—ranging from those working on big and small accounts alike. Today we’re sharing part one of the results. Plus, for the first time, we are able compare the data from this year’s survey against last year’s to really understand how the numbers are trending. It’s a fascinating and honest look into the work we all do.
Open in Who Shared Issue with article?

He led Loewe's TikTok strategy

|
By Rachel Karten Verified
Good morning! I am going to keep today’s intro short because the interview is too good. I have long admired the work of content creative consultant Lucas Yiu. Before going independent earlier this year, he spent two and a half years leading the very online TikTok strategy for the fashion brand Loewe. I looked back and counted over 30 Link in Bio newsletters that mention posts from the brand. I’m clearly a fan.
Open in Who Shared Issue with article?

How Influencers Hijacked The Consumer Economy

|
By Ed Elson, Rachel Karten Verified, Allison Schrager Verified
| The Prof G Pod with Scott Galloway
Ed Elson is joined by Rachel Karten and Allison Schrager to explore how influencers became the dominant force in the consumer economy. They discuss why young people are so interested in viral products, how social media is accelerating “winner-take-all” dynamics, and whether going viral is a sustainable growth strategy for businesses. Rachel Karten is the author of the Link in Bio newsletter. Allison Schrager is a senior fellow at the Manhattan Institute and columnist for Bloomberg.
Open in Who Shared Issue with article?
See all 256 licensed articles (257 Total)