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Rahul Chadha on Muck Rack

Rahul Chadha

New York
As seen in: EMARKETER, NewsBreak, Lexology, Investment Week, People Matters, People Matters Global

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Rahul Chadha’s Biography

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At eMarketer, I'm responsible for generating in-depth reports on many aspects of the fast-changing world of mobile marketing and advertising. I previously managed the Asia-Pacific daily newsletter covering digital marketing and advertising, ecommerce, mobile trends, social media and other areas. I have a strong background in journalism, having worked as an editor at a news digest and as a newspaper reporter.

Rahul Chadha’s Journalist Portfolio

Facebook Messenger Ads: Are They Worth It? - eMarketer Trends, Forecasts & Statistics

Facebook Messenger Ads: Are They Worth It? - eMarketer Trends, Forecasts & Statistics

Facebook Messenger is the undisputed champion of messaging apps in the US. We estimate that there will be 126…

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Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets - eMarketer Trends, Fore...

Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets - eMarketer Trends, Fore...

Marketers can tap into mobile wallet users through mobile passes, sometimes called wallet passes or wallet ca…

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Smartphone Users Are Reinstalling Apps at a Surprisingly High Rate - eMarketer Trends, Forecasts ...

Smartphone Users Are Reinstalling Apps at a Surprisingly High Rate - eMarketer Trends, Forecasts ...

The data adds a new twist to marketers overseeing app install and user acquisition campaigns. eMarketer's rec…

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Make Your Mobile Web Experience Faster Using These Tools - eMarketer Trends, Forecasts & Statisti...

Make Your Mobile Web Experience Faster Using These Tools - eMarketer Trends, Forecasts & Statisti...

Among them are Google's shift to mobile-first indexing, Accelerated Mobile Pages (AMPs), Android Instant Apps…

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Articles

Retail Media and Social are Changing Search Marketing

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By Rahul Chadha
| EMARKETER
On today’s podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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The Weekly Listen: The biggest AI story no one is talking about, YouTube takes over the TV, and personalized seat-back ads

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By Rahul Chadha
| EMARKETER
Episode Transcript: Marcus Johnson (00:00): This episode is made possible by Roundel. If you partner with Roundel, you can reach the over 165 million folks who look to Target for joy, inspiration and more. Together with them, you can design curated media solutions that are a seamless extension of the Target experience with everything backed by unequal first party data and measurement.
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The Weekly Listen: The end of search as we know it, the purpose of genAI, and Ikea's plans to save the mall

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By Rahul Chadha, Ross Benes, Max Willens
| NewsBreak
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