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Ross Benes

New York
As seen in: EMARKETER, Apple Podcasts, Business Insider, HuffPost, The Wall Street Journal, Yahoo Finance, Adweek, Barnes and Noble, New York Magazine, Quartz, Rolling Stone and
Author: 1999, Rural Rebellion, Sex Weird-o-pedia, Turned On. EMARKETER analyst. Orange Hi-C apologist. Insufferable dog and human dad. rbenes@emarketer.com

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Ross Benes’s Journalist Portfolio

Bio - Ross Benes

Bio - Ross Benes

Ross Benes, Esquire, journalist, author, sex researcher, Benes, Ross, Nebraska, Deadspin, rossbenes

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Articles

The CTV Opportunity​

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By Ross Benes
| EMARKETER
Connected TV (CTV) is reshaping video advertising. Growth is accelerating, but measurement, pricing, and fragmentation are raising the bar for advertisers focused on performance. This deck helps solution providers approach marketers with data-rich pitch slides, compelling content marketing assets, and inspiration for thoughtful prospecting emails that highlight the CTV opportunity.
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US Sports Time Spent 2026

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By Ross Benes
| EMARKETER
Sports viewing remains valuable as it offers highly engaged audiences and one of the last mass-reach TV environments. Traditional TV still retains a key role, even as streaming enters the fray for rights. Key Question: How are US sports TV viewers watching live games and sporting events? Key Stat: Between 2018 and 2028, the share of time spent with sports coming from digital services will increase from 8.2% to 37.9%.
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US Sports Converged TV Advertising 2026

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By Ross Benes
| EMARKETER
Sports TV ad spending is growing fast as live events deliver scale that few channels can match. But soaring prices and scarce inventory will create a tradeoff between reach and efficiency for advertisers. Key Question: How much money will US advertisers spend on sports viewed on TV screens? Key Stat: Linear and streaming sports TV ad spending combined will grow by $5.3 billion between 2026 and 2030.
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