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Rande Vick on Muck Rack

Rande Vick

Los Angeles
As seen in: LinkedIn, Medium, Substack, That Was The Week (Podcast), Brandingmag, Music Inc. Magazine, Business of Story
Covers:  Neuroscience & Branding Consumer Memory & Emotional Value Music Industry Trends & Retail Strategy Storytelling in Business Trust, Identity, and Cultural Influence
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Rande Vick’s Journalist Portfolio

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Memory Is Time Travel

Memory Is Time Travel

Make Your Brand Tourist-Friendly.

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Why Logic Is the Last Thing Your Customer Uses (And What Works Instead)

Why Logic Is the Last Thing Your Customer Uses (And What Works Instead)

Of Guts, Brains, and Brands

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Brand Ontology: A Coherent Strategy for the Polycene Era

Brand Ontology: A Coherent Strategy for the Polycene Era

In the polycene era, great brands are those with coherent identities. Instead of chasing trends or personas, …

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The Grammy Effect: How Artist Gear Choices Drive Retail Traffic

The Grammy Effect: How Artist Gear Choices Drive Retail Traffic

How a single televised performance creates weeks of walk-in demand - and how retailers can capture the moment…

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It's the End of Brand Value as We Know It (And I Feel Fine)

It's the End of Brand Value as We Know It (And I Feel Fine)

In September 2014, Apple attempted one of the most ambitious "generosity plays" in modern marketing. Working …

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The 4N Framework and Christmas Holiday Memories and Neurobrand Strategy

The 4N Framework and Christmas Holiday Memories and Neurobrand Strategy

The smell hit me before I even opened the door. Baked Ham.

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Neurobranding

Neurobranding

Reclaiming the Right Brain Before It's Too Late On December 10, 1996, Dr. Jill Bolte Taylor woke with a heada…

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The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels

The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels

I have more Apple boxes in my garage than I have Apple products in my office. This is a little embarrassing t…

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Make Memories, Not Discounts

Make Memories, Not Discounts

How to cement your store in the memories of your customers.

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Branding Belongs to the Brain, Not the Algorithm

Branding Belongs to the Brain, Not the Algorithm

What is neurobranding, and why is it the future of building a business that lasts beyond today's fleeting att…

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Memory > Attention: The Science of Branding That Sticks

Memory > Attention: The Science of Branding That Sticks

Memory > Attention: The Science of Branding That Sticks Why chasing clicks might be costing you customers, an…

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What Is NeuroBranding?

What Is NeuroBranding?

What Is NeuroBranding? The Strategic Science Behind Brands That Stick by Rande Vick, Creator of The NeuroBran…

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Three Chords and the Truth: Brand Narratives and the Three Filter Test

Three Chords and the Truth: Brand Narratives and the Three Filter Test

Have you ever bustled down a downtown street with all the life and lights and energy of a night on the town, …

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A Harmonious Connection: Aristotle's Modes of Persuasion and Leo Fender

A Harmonious Connection: Aristotle's Modes of Persuasion and Leo Fender

Aristotle was an influencer. In fact, this ancient thinker's echoes can still be heard in his important contr…

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How to Build an Unforgettable Brand Using Neuroscience with Rande Vick

How to Build an Unforgettable Brand Using Neuroscience with Rande Vick

Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to M…

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"I Had to Stop Building Someone Else's Empire" - Rande Vick on Reclaiming Creativity and Control ...

"I Had to Stop Building Someone Else's Empire" - Rande Vick on Reclaiming Creativity and Control ...

Cut The Tie Podcast with Rande VickWhat happens when your dream job becomes the thing that drains the joy out…

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Build an Unforgettable Brand Using Neuroscience | NAMM.org

Build an Unforgettable Brand Using Neuroscience | NAMM.org

Most music businesses focus on grabbing attention, but the real challenge is staying in customers' minds long…

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Radical Value: Building Brands to be Uncannily Memorable

Radical Value: Building Brands to be Uncannily Memorable

Radical Value: Building Brands to be Uncannily Memorable - Kindle edition by Vick, Rande, Zak, Paul. Download…

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