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Rande Vick on Muck Rack

Rande Vick

Los Angeles
As seen in: LinkedIn, Medium, Substack, That Was The Week (Podcast), Brandingmag, Music Inc. Magazine, Business of Story
Covers:  Neuroscience & Branding Consumer Memory & Emotional Value Music Industry Trends & Retail Strategy Storytelling in Business Trust, Identity, and Cultural Influence
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Rande Vick’s Journalist Portfolio

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Memory Is Time Travel

Memory Is Time Travel

That Was The Week (Podcast) — Make Your Brand Tourist-Friendly.
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Why Logic Is the Last Thing Your Customer Uses (And What Works Instead)

Why Logic Is the Last Thing Your Customer Uses (And What Works Instead)

Substack — Of Guts, Brains, and Brands
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Brand Ontology: A Coherent Strategy for the Polycene Era

Brand Ontology: A Coherent Strategy for the Polycene Era

Brandingmag — In the polycene era, great brands are those with coherent identities. Instead of chasing trends or personas, chase ontological consistency.
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The Grammy Effect: How Artist Gear Choices Drive Retail Traffic

The Grammy Effect: How Artist Gear Choices Drive Retail Traffic

Music Inc. Magazine — How a single televised performance creates weeks of walk-in demand - and how retailers can capture the momentum.
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It's the End of Brand Value as We Know It (And I Feel Fine)

It's the End of Brand Value as We Know It (And I Feel Fine)

Brandingmag — In September 2014, Apple attempted one of the most ambitious "generosity plays" in modern marketing. Working with U2 (one of the biggest bands in the world in their heyday), they pushed the new album, Songs of Innocence, onto the devices of 500 million iTunes users-unasked, unexpected, and technically free.
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The 4N Framework and Christmas Holiday Memories and Neurobrand Strategy

The 4N Framework and Christmas Holiday Memories and Neurobrand Strategy

LinkedIn — The smell hit me before I even opened the door. Baked Ham.
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Neurobranding

Neurobranding

LinkedIn — Reclaiming the Right Brain Before It's Too Late On December 10, 1996, Dr. Jill Bolte Taylor woke with a headache.
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The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels

The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels

Brandingmag — I have more Apple boxes in my garage than I have Apple products in my office. This is a little embarrassing to admit, but I can't get myself to throw them away.
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Make Memories, Not Discounts

Make Memories, Not Discounts

Music Inc. Magazine — How to cement your store in the memories of your customers.
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Branding Belongs to the Brain, Not the Algorithm

Branding Belongs to the Brain, Not the Algorithm

Brandingmag — What is neurobranding, and why is it the future of building a business that lasts beyond today's fleeting attention?
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Memory > Attention: The Science of Branding That Sticks

Memory > Attention: The Science of Branding That Sticks

Medium — Memory > Attention: The Science of Branding That Sticks Why chasing clicks might be costing you customers, and how neuroscience offers a better way. Let's start with a simple question: When was the ...
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What Is NeuroBranding?

What Is NeuroBranding?

Medium — What Is NeuroBranding? The Strategic Science Behind Brands That Stick by Rande Vick, Creator of The NeuroBrand Method™ Quick Summary: NeuroBranding is a brain-based branding method that uses ...
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Three Chords and the Truth: Brand Narratives and the Three Filter Test

Three Chords and the Truth: Brand Narratives and the Three Filter Test

Brandingmag — Have you ever bustled down a downtown street with all the life and lights and energy of a night on the town, only to hear something that didn't just catch your attention but damned near pulled you by the ear?
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A Harmonious Connection: Aristotle's Modes of Persuasion and Leo Fender

A Harmonious Connection: Aristotle's Modes of Persuasion and Leo Fender

Brandingmag — Aristotle was an influencer. In fact, this ancient thinker's echoes can still be heard in his important contributions to logic, criticism, rhetoric, physics, biology, psychology, mathematics, metaphysics, ethics, and politics.
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How to Build an Unforgettable Brand Using Neuroscience with Rande Vick

How to Build an Unforgettable Brand Using Neuroscience with Rande Vick

Business of Story — Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable.
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"I Had to Stop Building Someone Else's Empire" - Rande Vick on Reclaiming Creativity and Control ...

"I Had to Stop Building Someone Else's Empire" - Rande Vick on Reclaiming Creativity and Control ...

podcast.cutthetie.com — Cut The Tie Podcast with Rande VickWhat happens when your dream job becomes the thing that drains the joy out of you? In this episode of Cut The Tie, Thomas Helfrich sits down with branding strategist, author, and musician Rande Vick. After spendi...
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Build an Unforgettable Brand Using Neuroscience | NAMM.org

Build an Unforgettable Brand Using Neuroscience | NAMM.org

namm.org — Most music businesses focus on grabbing attention, but the real challenge is staying in customers' minds long after they leave your store. This session from The 2026 NAMM Show, presented by Rande Vick of Vick Agency, revealed the 95:5 Rule - why creating lasting memories trumps momentary attention every time.
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Radical Value: Building Brands to be Uncannily Memorable

Radical Value: Building Brands to be Uncannily Memorable

amazon.com — Radical Value: Building Brands to be Uncannily Memorable - Kindle edition by Vick, Rande, Zak, Paul. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Radical Value: Building Brands to be Uncannily Memorable.
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