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Rande Vick on Muck Rack

Rande Vick

Los Angeles
As seen in: LinkedIn, Medium, Substack, That Was The Week (Podcast), Brandingmag, Music Inc. Magazine, Business of Story
Covers:  Neuroscience & Branding Consumer Memory & Emotional Value Music Industry Trends & Retail Strategy Storytelling in Business Trust, Identity, and Cultural Influence

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Rande Vick’s Biography

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Rande Vick is the founder of VICK, a Los Angeles–based strategy firm that specializes in Neurobrand Strategy, a brain-based approach to branding that bridges neuroscience, storytelling, and strategy. Known as the creator of the NeuroBrand Method™, Rande helps organizations craft brands that live rent-free in the minds of their audiences by combining immersive experience design, subconscious priming, and narrative resonance.

He writes frequently about the intersection of science and story, with …

Rande Vick’s Journalist Portfolio

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Memory Is Time Travel

Memory Is Time Travel

Make Your Brand Tourist-Friendly.

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Why Logic Is the Last Thing Your Customer Uses (And What Works Instead)

Why Logic Is the Last Thing Your Customer Uses (And What Works Instead)

Of Guts, Brains, and Brands

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Brand Ontology: A Coherent Strategy for the Polycene Era

Brand Ontology: A Coherent Strategy for the Polycene Era

In the polycene era, great brands are those with coherent identities. Instead of chasing trends or personas, …

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The Grammy Effect: How Artist Gear Choices Drive Retail Traffic

The Grammy Effect: How Artist Gear Choices Drive Retail Traffic

How a single televised performance creates weeks of walk-in demand - and how retailers can capture the moment…

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It's the End of Brand Value as We Know It (And I Feel Fine)

It's the End of Brand Value as We Know It (And I Feel Fine)

In September 2014, Apple attempted one of the most ambitious "generosity plays" in modern marketing. Working …

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The 4N Framework and Christmas Holiday Memories and Neurobrand Strategy

The 4N Framework and Christmas Holiday Memories and Neurobrand Strategy

The smell hit me before I even opened the door. Baked Ham.

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Articles

The 3Ns: A Seasonal Playbook

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By Steve France, Rande Vick
| Music Inc. Magazine Verified
Each December, families walk into your store for the first time, excited, nervous and filled with anticipation. They’re looking for an instrument, sure. But subconsciously? They’re looking for something they haven’t yet named: their child’s first guitar or the keyboard that becomes the center of attention on Christmas morning. Independent dealers who are in the know aren’t just selling gear. They’re selling memories.
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Highlight Repair Techs Your Social Platforms

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By Rande Vick, Steve France
| Music Inc. Magazine Verified
The marketing pyramid of influence framework categorizes your audience into hierarchical tiers based on their level of engagement with your market and their ability to sway purchasing decisions. It suggests the local band director has influence, and the college professor has even more. At the top of the pyramid is the nationally recognized professional musician.
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5 Tips for Summertime Production

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By Steve France, Rande Vick, Peter Dods
| Music Inc. Magazine Verified
Repair shops are bursting with instruments this time of year, and they were all due yesterday. To have all your rentals ready, and to make customers happy come August, you need to find ways to increase shop production. Here are five tips to improve your repair shop’s output this time of year. 1. Reduce the number of rental returns your techs have to process. Not every return needs a repair. Assign sales staff to play test every rental return to determine if a repair is needed.
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Interview

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What was your first job as a journalist?

This—writing thought-leadership pieces on branding and neuroscience. My “first job” in journalism started when my ideas became published articles.

Have you ever used a typewriter?

Yes, and its futuristic counterpart, the word processor.

How is social media changing news?

Social media blurs truth and propaganda. It spreads news faster than ever, but it also amplifies spin, bias, and flat-out lies. The challenge now isn’t access—it’s discernment.