Attracting more Chinese tourists to Aotearoa New Zealand, including during the off-season, was a major part of Prime Minister Christopher Luxon’s trade agenda during his recent visit to China. As Tourism Minister Louise Upston put it, “We welcome anyone, from anywhere, anytime.” It’s all part of the Government’s plan to “turbocharge” the tourism sector with an additional NZ$13.5 million for marketing this year. The hope is this will help double the value of tourism as an export earner by 2034.