Probably we shouldn't think too hard about puppies. It's best just to play with them, laugh at them and cuddle them. But my puppy, Roscoe, is teaching me a thing or two. You may be familiar with the experience. Roscoe is a rescue, a floppy-eared sweet-tempered hound of uncertain parentage who came up from Alabama several weeks ago. We named him for the master Albany political fixer in William Kennedy's novels, a flawed but thoughtful figure with a complex sense of morality.
Lately I have become convinced that the government is damaging my dorsolateral prefrontal cortex. That's the part of the brain right behind your forehead. It handles a cluster of important cognitive skills — including your working memory, your attention span and your impulse control. I'm not one of those sad folks who thinks the CIA has implanted something in my fillings to mess with my brain. It has become clear to me that I'm just stressed out by what's going on in Washington. Who isn't?
Deep inside each of our inner ears, within a spiral known as the organ of Corti, are as many as 23,500 minuscule hair cells that act as our auditory receptors, passing along messages to the brain that enable us to hear. You might think that with all that cellular material involved, and with brains that have developed (unsteadily, yes) for about 1.8 million years, we would be better able to hear each other.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".