Richard Mitchell on Muck Rack

Richard Mitchell

Verified
North Carolina
As seen in: Organic Produce Network, Supermarket News, Engadget, Yahoo Finance, The Conversation, Phys.org, Justia Dockets & Filings, IT Pro, Arizona Daily Star, EIN News, NewsBreak, San Diego Reader and
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Articles

Organic produce sales hampered by communication challenges

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By Richard Mitchell Verified
| Organic Produce Network
Communicating the value behind organic produce is no easy task. Learn tactics from merchandising experts to increase sales with education. From left to right, Naba Bakar, Carey Allen and Randy Riley weigh in on organic produce communication. At a Glance Many customers are still in the dark on what the organic label really means and how vetted it is. In-store materials, shelf signage and educational packaging can help bridge the trust gap and communicate value.
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Shopper partiality adds perplexity to seafood merchandising

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By Richard Mitchell Verified
| Supermarket News Verified
Seafood customers have a wide range of product preferences that vary by demographics Retailers that adopt a segmented merchandising strategy which recognizes the unique needs of each consumer group can benefit from generational differences. Retailers seeking to maximize seafood sales must have the fluidity to alter assortments in accordance with diverse and changing shopper interests. And that does not come easy. But their seafood inclinations often vary by demographic group, analysts said.
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The Soil Question Organic Still Hasn't Answered

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By Richard Mitchell Verified, Francie Ebert, Elizabeth Crawford
| Organic Insider
(Does this look like the kind of organic farm we want feeding future generations? Photo courtesy of the Real Organic Project.) How Organic Insider operates: We accept no advertising, we have no paywalls, and we make our newsletters free to everyone because vital information about our industry needs to get out to as many people as possible. Please consider supporting our work, whether you are an individual or a company. Thank you so much.
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