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Richard Morrow on Muck Rack

Richard Morrow

  • APAC Communications Director, UBS
Hong Kong
As seen in: LinkedIn, Yahoo News Malaysia, Pharmaceutical Medicine, BMJ Open, BMJ Quality & Safety, MDPI, The Hill, The Times of Israel, The Council on Foreign Relations, Sunday Times and
Editor of content strategy, Chief Sustainability Office, at UBS. Blame me alone for my views/sarcasm/ranting/silliness.
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Articles

Chronic hepatitis B in British Columbia: Updates from the 2025 Canadian Association for the Study of the Liver/Association of Medical Microbiology and Infectious Disease Canada guidelines

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By Kai Zhu, Richard Morrow, Nancy Fu
| British Columbia Medical Journal Verified
Clinical pearls: What to know about hepatitis B care Chronic hepatitis B virus (HBV) infection is often asymptomatic until advanced liver disease develops. All adults aged 18 years or older should undergo one-time HBV screening with hepatitis B surface antigen (HBsAg), anti-HBs, and anti-HBc. Patients who are HBsAg positive should undergo reflex hepatitis D virus (HDV) testing.
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Why Data Observability Matters for Marketing and CX

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By Richard Morrow, Zack Wenthe
| tealium.com
In the modern digital economy, data is often described as the “new oil,” but for Marketing and Customer Experience (CX) leaders, it is more accurately the central nervous system of the organization. When that nervous system is healthy, the brand responds to customer needs with reflex-like speed and precision. When it is compromised, the result is a disjointed, frustrating, and ultimately impersonal experience that erodes trust.
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Why Data Layers Fail When Treated as IT Plumbing

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By Richard Morrow, Zack Wenthe
| tealium.com
In the professional world of MarTech, we have a strange obsession with describing the data layer as the foundation of a digital strategy. Foundations are meant to be invisible and low maintenance. You can’t treat customer data like a finished Lego set that sits gathering dust on a shelf. It is actually a massive bucket of loose bricks that requires constant sorting and rebuilding to stay useful. Too many organizations have fallen into a dangerous trap. They treat the data layer as mere IT plumbing.
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