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Articles by Rick Delgado
Big Data: The Key to the Customer Experience?
Businesses across the world are always trying to gain the upper hand on competitors. They try to new products, create new marketing schemes and invest in expensive technology, all to gain a competitive edge. Too often, however, the consumer and his or her experience with the product or service is overlooked. An integral part in business success is providing a consumer experience that goes beyond normal and creates a desire in the consumer to return again and again.
The Benefits of Big Data at a Small Medical Practice | Articles | Big Data
Big data may seem more useful for large facilities, but technology is making insights from big data more accessible to smaller organizations and private practices. The ability to analyze and learn from collected data can help a practice not only save money but better serve their community; data regarding population health and that identifies at-risk populations can help providers improve outcomes for at-risk populations and patients.
5 Key SEO Strategies to Capture the Lion Share of Local Customers
The importance of ranking high in local SEO results can’t be overstated. According to a recent Forbes article, 50% of consumers who conduct a Google smartphone search visit a store that day. Business owners who wish to compete in a “smartphone consumer driven climate” must stack the deck in their favor to ensure they are found when those searches on conducted. That’s why SEO is more important than ever today. There are two major methods for creating SEO traffic.
DACA decision sends shockwaves through Cal State Fullerton campus
As the White House’s elimination of the Deferred Action for Childhood Arrivals program left many Cal State Fullerton students in limbo Tuesday, campus organizations and faculty scramble to assuage fears following CSU Chancellor Timothy P. White’s revelation that DACA recipients employed by the university will be let go as soon as March 2018. “To our wonderful CSU employees impacted by this revocation, I am troubled and dismayed,” White said in a written response to the White House’s decision.
How Big Data Helps Today’s Airlines Operate
If you can relate to the stress of rushing to the airport, long security lines leading to crowded terminals, boarding passes and IDs, checking and stowing bags, cramped compartments filled with travel weary passengers you probably consider yourself an experienced airline passenger. However, knowing the ins and outs of flying as a passenger doesn’t give the average person insight into the complicated operations side of airlines today.
Travel Preparedness Tips - Where and What In the World
The Best Tips for Traveling Long Distance Traveling is exciting, especially if you’re going far from home. The sights, the sounds, and even the smells of a destination completely new to you can refresh your mind and body for a season. However, if you don’t prepare adequately for a long-distance trip, your experience will be the exact opposite–stressful and hard.
Getting the Most Out of Your Fuel on Your Road Trip - Where and What In the World
Whether you’re sightseeing in a new city for the first time or visiting one of your favorite getaway spots, filling up your tank all the time is a hassle and takes a lot of money. Be sure to follow these eight quick and easy tips to help you save on gas and ultimately have more time and money for your road trip. Driving a vehicle designed for fuel efficiency is a great place to start when hoping to save gas on your getaway.
Guide to Understanding Your Customers Better
Figuring out what makes a customer tick remains a significant challenge for businesses all over the world. It’s always been that way, of course, but in the past decade, getting to understand who customers are and why they act they way they do has become even trickier. With the rise of social media and an abundance of choices now available at every turn, customers aren’t as loyal as they used to be.
How to Perform Your First SEO Audit: Content Overview
So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate the overall health of a website and its performance hitherto before you can plan a smart marketing strategy based on data. An audit is a pretty wide topic, so let’s divide it into three parts.
4 Unique Ways to Fundraise for Your Nonprofit
Most nonprofits face a dilemma at some point in their existence. They are supposed to focus on a positive goal without being driven by profit, yet funds are always necessary to continue operations. Grants are increasingly competitive and the market is crowded with other nonprofit groups, so it is difficult to stand out. Also, there are pitfalls along the way: Organizations that devote much of their time and efforts to fundraising can raise eyebrows.
The Definitive Guide to Creating a Successful Loyalty Program
Have you thought of running a loyalty program for your online store? Do you struggle to convince your colleagues or yourself? Well, I can tell you that loyalty programs just work. Starbucks, Amazon Prime and Google also created their amazing programs. I bet you’ve also participated in at least one of them. But why would these giants – even McDonald’s, who jumped on the loyalty program train this year – need a customer loyalty program?
Just To Get a Rep
As a mode of communications, the internet in general, and social media, in particular, has allowed us to connect to others in many different ways. We can share all types of happenstances in our lives and this ability can affect our lives both our personal and professional lives. Social media, for some, has seemingly blurred the lines between what you do & say as a person and how you position yourself in business.
Why You’re Not Getting Job Offers
Everybody wants a better job. Not everyone knows how to go about getting that position. One of the biggest factors preventing many people from success is making very common, yet hurtful interviewing mistakes. These missteps act as barriers to obtaining great jobs, so they are worth assessing and avoiding. One of the most common mistakes job candidates make is being too direct. Claiming that you are “industrious” and a “team player” does not prove anything to the interviewer.
5 Things We've Learned From the Data
Unless you’ve been living under a rock, you know that UEFA Euro 2016 has begun! Using Talkwalker social media analytics, we have created a live, open data dashboard to uncover unique insights about the discussions surrounding the tournament on Twitter: who are the most discussed players, coaches and celebrities? Where is the conversation happening? Who’s the most talked about national team? Here are a few social media insights we have gathered based on the three first days of competition.
Mini Drones: Top 5 Small Drones Under $40
On a budget but looking to purchase the latest in drone technology? Well look no further than these mini drones, all of which cost less than $40. And though they are little, they are fierce; various features include 3D flight capabilities, aerobatic functionality, video and photography features and more. Size does not make the drone as you will quickly discover with this slick and powerful quadcopter.
How to Adapt Life After College
As many students start to graduate from college, they enter a totally new phase in their lives. Not only they will have to adapt working full-time, they will also have to adapt to their new environments outside of work. Below are some advices for the new graduates that will make this transition smoother and are not thought in schools.Set Yourself Goals: Until you finish college, everything in your life is well defined.
Marketing Enablement - It’s Worth It
How many B2B marketers are self-taught? Most of us. In fact, the majority of marketers (85% according to SiriusDecisions) are self-taught. Coincidentally, less than eight percent of marketers rated themselves as very effective in executing demand generation strategy according to the ANNUITAS 2015 B2B Enterprise Demand Generation Study.
How to Stand Out on LinkedIn With Visual Content
You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, as well as companies. Use visual content in your personal profile to grab attention and showcase your expertise.
The power to innovate: The Adoption of new technology is easier than you think
If it feels like the business world is a constant race, you would be right. Companies are constantly striving to come up with new ways to be more productive and increase revenues, and that often means adopting new, innovative technological advancements designed for that very purpose.
10 expert tips on Internet of Things security
Over the last few years, Internet of Things (IoT) is all everyone has talked about. So it comes as no surprise, that 2016 has brought even more talk to the industry. More products will launch and headlines will continue to be filled on the subject. However, as the industry continues to rise in popularity, the more we hear about the serious security issues pertaining to IoT devices. I asked a few experts to share their tips on IoT security and how businesses can address this challenge.
4 Examples Of What Big Data Can Do For Your Clients
By Rick Delgado, contributing writer When many businesses look at Big Data, they see giant dollar signs. To some companies, Big Data is the secret ingredient to guaranteed success now and for many years to come. This is evident in the number of organizations that have adopted Big Data solutions or that plan to do so in the near future. A recent survey from Gartner shows that more than 75 percent of companies are planning to invest in Big Data analytics within the next two years.
IoT and the impact on the workplace
The wearable device market is witnessing a steady growth in consumer applications and business use. wearable device shipments will reach 187 million units by 2020 with a compound annual growth rate of 34 , which means we will be seeing more and more wearables in both personal and professional aspects of our lives for years to come. The currently ubiquitous smartphone may soon be replaced by its smarter (and more convenient) cousin and could move far beyond the functionality of a smartphone.
Report: Dark side of social sharing comes out of the shadows
This doesn’t surprise me at all; what about you? Think about your own behavior when it comes to consuming content and sharing it. Think about the behavior of your customers and your prospective customers. In spite of the fact that I have a huge personal digital footprint, for every one thing I share publicly in social media channels, there are countless other things that I share via email, or through Facebook Messenger, or via IM or text message.
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