Rita Soronen
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Articles by Rita Soronen
Why Your Business Should be Adoption-Friendly
Learn how Marsh McLennan successfully boosts staff well-being with digital tools, improving productivity and work satisfaction for more than 20,000 employees. The proliferation of artificial intelligence in the workplace, and the ensuing expected increase in productivity and efficiency, could help usher in the four-day workweek, some experts predict.
Forbes JAPAN 公式サイト（フォーブス ジャパン）
リタ・L・ソロネン氏、デイブ・トーマス養子縁組財団代表兼CEO かつて、非営利団体のウェブサイトはそのミッションへの玄関口だった。しかし現在、AI概要機能の登場により、オーガニック検索を通じてホームページにたどり着く人は減少している。生成エンジン最適化（GEO）を通じて、LinkedIn、YouTube、Redditからのソーシャルメディア投稿がAI概要に取り込まれ、ウェブサイトのリストをスクロールする前にオーディエンスを捉えているのだ。つまり、ソーシャルメディアプラットフォームは、組織という家への新たな玄関口であり、勝手口であり、テラスのドアであり、ガレージのドアなのである。非営利団体が活用するすべてのソーシャルメディアチャネルにおいて、意義深く、インパクトがあり、魅力的で、理解しやすく、成果重視のストーリーテリングを展開することは、非営利団体のサービスから恩恵を受ける人々、そして寄付者、ボランティア、さらにはジャーナリストにリーチするために不可欠である。...
Nonprofit Social And Earned Media: Walking Hand In Hand For Impact
Rita L. Soronen, President & CEO, Dave Thomas Foundation for Adoption. It used to be that a nonprofit’s website was the front door to its mission. But now, thanks to AI overviews, fewer people are landing on homepages through organic search. Through generative engine optimization (GEO), social media posts from LinkedIn, YouTube and Reddit are being pulled into AI overviews and capturing the audience before they ever scroll a list of websites.
How To Scale Your National Public Service Announcement Campaign
Rita L. Soronen, President & CEO, Dave Thomas Foundation for Adoption. getty This article is part two of how to continue building an integrated strategy for impact. Part one, "The ABCs of PSAs," helps national nonprofits get started in creating and using PSAs to amplify their cause and strengthen their brand while leveraging donated media value. Once you've successfully launched your initial public service announcement (PSA) using existing assets, the next step is planning to scale your campaign.
The ABCs Of PSAs For Nonprofits
Rita L. Soronen, President & CEO, Dave Thomas Foundation for Adoption. getty Public service announcements (PSAs) are a powerful way for national nonprofits to elevate their cause and brand through donated media for a fraction of the price of paid media. In fact, industry experts estimate that nonprofits receive more than $2 billion in donated media annually.
Legal Permanence for All Foster Youth, No Exceptions
Permanence, the pursuit of a safe and stable support system for youth in foster care, is one of the guiding principles of child welfare services. The paths to it are well-known: reunification with family, whenever possible, and adoption or guardianship, if not. For teenagers, there remains a fourth allowable path to permanence called Another Planned Permanent Living Arrangement, or APPLA.
Council Post: A Blueprint For Successful Nonprofit-Corporate Partnerships
Rita L. Soronen, President & CEO, Dave Thomas Foundation for Adoption. Nonprofits often form partnerships with corporations to expand the reach of their brand and secure needed resources to grow their organizational impact. Successfully creating and maintaining partnerships requires a strategic approach and can take multiple forms. A nonprofit-corporate relationship may evolve in response to a corporate leader’s interests and personal experience.
Council Post: Forming A Public-Private Partnership To Scale Your Nonprofit’s Mission
Rita L. Soronen, President & CEO, Dave Thomas Foundation for Adoption. Public-private partnerships can help nonprofits rapidly grow a program, attract added resources and expand into new areas. Such partnerships have been critical in helping us at the Dave Thomas Foundation for Adoption scale our Wendy’s Wonderful Kids® program. This program finds safe, permanent homes for children lingering in foster care across the United States.
Council Post: The Role Of A Nonprofit CEO In Building An Engaged Board Of Directors
Building an effective, engaged board of directors is critical to a highly functioning nonprofit organization. In my experiences as the president and CEO of the Dave Thomas Foundation for Adoption, and as a board member of several child welfare organizations, I have identified some best practices to support the development of a robust nonprofit board that's deeply committed to and invested in the mission of the organization. The relationship between a nonprofit’s CEO and board is unique.
Council Post: The Importance Of Strategic Planning For Nonprofit Organizations
Strategic planning is integral to the success of every nonprofit organization. These plans serve as road maps that guide nonprofits, ensuring actions align with an organization’s mission and goals. Additionally, strategic plans function as accountability tools, providing a framework for decision-making, developing timelines and resource allocation. One of the key benefits of strategic planning is the opportunity for reflection.
Council Post: Running A High-Performance Integrated Team
The business goals for all nonprofits include raising awareness about the cause and finding the resources necessary to execute programs and services. In support of this, the marketing and fundraising activities within nonprofit organizations are often executed via individual departments, solidifying a standard practice of separate teams within the industry.
Council Post: Using Research To Measure Success
Rita L. Soronen, President & CEO, Dave Thomas Foundation for Adoption. Balancing scarce resources with the critical needs of those we serve through nonprofit organizations can drive formal research initiatives to the bottom of budget proprieties.
Council Post: How Businesses Can Get Started With Adoption Benefits
Rita L. Soronen, President & CEO, Dave Thomas Foundation for Adoption. As we refocus on how to attract, develop and maintain qualified and engaged employees, it is no longer “business as usual.” Employees need, want and deserve our every effort to support their work lives while also respecting the diversity of their family lives. Providing competitive, flexible and robust family-friendly benefits is one way to both attract and retain excellence in the workplace.
Adoptive Families
Below, you’ll find a mix of helpful adoption resources, including expert webinars, adoption book reviews, news updates, and more. Lois Melina has been a voice of wisdom and authority in the world of adoption for decades.
Adoptive Families
Today in the United States, more than 123,000 children in foster care are waiting for a permanent home through adoption. Nearly 45 percent of these children are ages eight or older—and desperately need the stability, guidance, and love that only a family can provide. Learn more of the myths and realities surrounding older child adoption. Join or renew now for exclusive access to this article, the full searchable Adoptive Families Adoption Parenting Library, and more. Already a member? Log in below.
Adoptive Families
Each year, Adoptive Families polls newly formed families across the country to get actual information on the cost and length of time it took them to complete their adoptions. See the results of the most recent 2016-2017 Adoption Cost & Timing Survey. Join or renew now for exclusive access to this article, the full searchable Adoptive Families Adoption Parenting Library, and more. Already a member? Log in below. [wppb-login] Need help? CLICK HERE
Every Child in Foster Care Deserves a Permanent Home
Rita Soronen, president and CEO of the Dave Thomas Foundation on Adoption National Adoption Month, held every November, is a special time each year to celebrate families that have grown through adoption and raise awareness of the more than 125,000 children still waiting to be adopted from foster care in the United States.
National Adoption Day: There is still a national crisis
This month, we celebrated the 20th anniversary of National Adoption Day, during which thousands of children were adopted from foster care at events in communities nationwide. It is a joyous occasion, especially for children who often have waited years for a permanent family. Sadly, the number of children still waiting for a safe, loving home is far too high, and we must continue to address this crisis with urgency and intention.
Never Too Old for Family
Today in the United States, more than 123,000 children in foster care are waiting for a permanent home through adoption. Nearly 45 percent of these children are ages eight or older—and desperately need the stability, guidance, and love that only a family can provide. Learn more of the myths and realities surrounding older child adoption.
Blog | Path2Parenthood
In the United States, more than 117,000 children are in foster care waiting to be adopted. 117,000 children and youth who, through no fault of their own, have been abused, neglected or abandoned and are now in substitute family or institutional care, waiting for someone to step forward to provide the family they deserve.
National Adoption Day Brings Families Together for 18th Year
“She never has to worry again. She’ll always have a home.” Dwain Hargis sums it up in describing the security his family is able to give his adopted daughter, Olivia. It is the sentiment that drives the Dave Thomas Foundation for Adoption to advocate for foster care adoption and it is the feeling that every child waiting in foster care deserves.
Celebrating National Adoption Month
Every child deserves a safe, loving and permanent family. That is the simple yet profound motivation behind National Adoption Month. Celebrated across North America each November, this special month of awareness helps to increase the number of families willing to consider adoption and celebrates the joys of creating families through foster care adoption.
Celebrating National Adoption Month
Every child deserves a safe, loving and permanent family. That is the simple yet profound motivation behind National Adoption Month. Celebrated across North America each November, this special month of awareness helps to increase the number of families willing to consider adoption and celebrates the joys of creating families through foster care adoption.
A Wendy’s Franchise and a Good Cause: How to Get More Out of a Day on the Links
The unconditional and passionate generosity of The Wendy’s Company, its franchisees, suppliers and customers is without equal in the nonprofit world.
Child-Focused Recruitment: What is It and Why Does It Work?
The Dave Thomas Foundation for Adoption exists for one reason: To dramatically increase the number of children adopted from foster care. Currently there are more than 130,000 children in the U.S. and Canada waiting for permanent loving homes. And each year more than 20,000 youth turn 18 or 21 and leave foster care without the adoptive family promised to them. The number of children waiting to be adopted from U.S. foster care has consistently exceeded the number of finalized adoptions.
Unadoptable is unacceptable - The New Family
Why we have to do better to ensure the 30,000 children waiting to be adopted in Canada don’t leave foster care with nowhere to go. Each year, thousands of children enter foster care through no fault of their own—they have been abused, abandoned and/or neglected. For too many, the abuse has risen to such a level that the courts have permanently severed any rights of the abusive parents, resulting in a child legally freed or eligible for adoption and simply waiting for a family and a home.
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