There's a group of people in the forest. Person after person falls victim to a dangerous killer (or an evil force) until the final showdown where good seemingly defeats evil — but those remaining are left in a lurch wondering if the killer is really dead. Sound familiar? Welcome to many a premise that has been kicked out of Hollywood over the years.
It has been a while since I wrote a column. When I woke up Monday morning to the news of the tragedy in Las Vegas, I made mention to our editor that I felt like I needed to talk about what we as Americans (or simple human beings for that matter) have endured over the past month or so. From hurricanes to protests to earthquakes to the deadliest mass shooting in recent US history, it has certainly been heavy handed.
Inside Rick and Gina Stephenson's Glenbrook townhouse, through an iron gate, and down a winding staircase is a wine cellar. But it's not just any wine cellar. The Shakespeare Rock Cellars — named for the nearby peak — has been the site of more than 400 dinners donated by the Stephensons to charities for auction. By their estimate, the dinners have raised $5 million for nonprofits in the Tahoe Basin and Northern Nevada over the last 17 years.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".