Skip to main content
Robert Wheatley on Muck Rack

Robert Wheatley

Chicago
As seen in: Medium, MDPI, MediaPost, Attitude, Branding Strategy Insider, Petfood Industry, Pet Age
CEO of firm helping food and beverage brands and retailers transform and grow their businesses. We engage the consumer's growing passion for healthy lifestyle.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Robert

Contact Robert, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Brand Strategy For Accelerated Uncertainty

|
By Robert Wheatley
| Branding Strategy Insider Verified
Consumer anxiety has been building over the last two years, and it changes the face of optimal marketing and communications strategy. Rampant uncertainty is being nourished by upheaval over what the future looks like, impacting the chemistry of what people want (greater control) while the rules of culture-informed behavior and expectations around them relentlessly shift.
Open in Who Shared Issue with article?

Building A Leading Brand Requires Critical Self-Examination

|
By Robert Wheatley
| Branding Strategy Insider Verified
It’s always important to have a deep, unvarnished understanding of your brand. This clarity is what allows leaders to make smart decisions, inspire confidence, and build trust inside and outside the organization. One must: Know its qualities and strengths. Acknowledge the organization’s accomplishments. Nourish a positive vision of the business’s future.
Open in Who Shared Issue with article?

How Brands Can Use Uncertainty To Create Relevance

|
By Robert Wheatley
| Branding Strategy Insider Verified
When rapid and disruptive change occurs, marketers are handed an extraordinary moment to align themselves with percolating consumer needs when the openness to engagement is fresh. This relevance breakthrough is happening right now — and is unleashed when brands work to fill the fractures in consumer confidence with empathetic support. Underscoring this opportunity is one of the most significant universal marketing insights we have about consumer behavior.
Open in Who Shared Issue with article?
See all 82 articles