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Robin Landa on Muck Rack

Robin Landa

(She/Her)
New York
As seen in: Inc., MSN, Fast Company, Harvard Business Review, inc.com., Flipboard, Inc Africa, Inc. Australia
Covers:  Business; Advertising; Marketing; Design; Innovation; Creativity; Careers; Branding; Personal Branding; Higher Education
Doesn't Cover: Religion; Spirituality; Politics; Sports
Writer, designer, distinguished professor, mom. Not bad at the mambo, either.

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Robin Landa’s Biography

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Called a “creativity guru,” Robin Landa holds the title of distinguished professor at Kean University and is the author of 25 nonfiction books, including Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (Routledge, 2022) and The New Art of Ideas: Unlock Your Creative Potential (Berrett-Koehler, 2022).

Called “one of the great teachers of our time” by the Carnegie Foundation, Robin has held leadership positions in universities and other organizations. She has tau…

Robin Landa’s Journalist Portfolio

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Articles - Robin Landa

Articles - Robin Landa

"3 Questions to Ask When Your Job Isn't Fulfilling," HBR, November 22, 2022. "5 Essential Questions to Ask …

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5 essential questions to ask to keep from spreading bad ideas

5 essential questions to ask to keep from spreading bad ideas

A handy idea checklist, even for those of us who are seasoned at idea generation, is beneficial.

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Articles

The Surprising Business Lesson Hidden in Comic-Con’s $100 Million Success

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By Robin Landa
| Inc. Verified
The world’s biggest pop-culture event began with fans in a hotel basement and a question most companies still get wrong. As I write this, the doors open on another Comic-Con International: San Diego. More than 130,000 people will fill the convention center and spill into the streets of the Gaslamp Quarter. Hotels sold out months ago. Studios are saving big announcements for the Comic-Con International stages.
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Nobody Dupes a Bad Brand. That’s Why Chanel Should Love Ballet Flat Knockoffs

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By Robin Landa
| Inc. Verified
The market for Chanel ballet flat dupes reveals one truth: competitors can copy products, but they can’t duplicate cultural meaning. Among fashion-fluent women, the Chanel ballet flat has become stratified. The iconic beige-and-black cap toe, once the grail, is now so common among the style-literate that insiders hunt baby pinks, candy reds, sky blues, denim, and embossed leather. The shoe that once marked the club now distinguishes rank within it. That’s what peak brand power looks like.
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‘The Odyssey’ Reveals a Productivity Strategy That Still Works 3,000 Years Later

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By Robin Landa
| inc.com. Verified
Christopher Nolan’s new blockbuster reminds us that the most successful people protect their future selves before temptation arrives. Given America’s love affair with superhero blockbusters, you wouldn’t expect a nearly 3,000-year-old epic poem to dominate entertainment headlines.
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Interview

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What was your first job as a journalist?

Critique Magazine

Have you ever used a typewriter?

yes

Who's your favorite fictional journalist?

Lois Lane, of course